219: How to attract high-quality clients without wasting money on Advertising and Techy Funnels

Steve Brossman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

He is a multi-Amazon Best Selling Author on Marketing and Sales and with 38 years of experience in these areas.

Highlights include: the definition of buying energy and how to increase it in your customers (1:45), getting out of the “brown box” of commoditization as a service provider (5:20), the neuroscience behind these tactics (11:23), Steve’s DNGC formula (25:45), the 3 investments customers are really making when they buy from you (29:40), and how camera confidence impacts all of the above in a virtual world (31:40).

SHOW NOTES:

More on neuroscience-backed messaging:

The 3 Ways Salespeople Are Getting Messaging Wrong

And beating your prospects’ distractions on virtual calls:

Communicating effectively in a virtual environment with Dr. Ethan Becker

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