Trickle Down Culture, It Starts With You

In this episode Al Mackenzie, Predatar CEO, is joined by Barbara Giunchi Burr of Silverstring and Mark Sampson of Beliyf.
We discuss the invisible force which drives your business transformation. Whether you like it or not every business has one and its culture, when product advantage is short-lived, which can so often be the key differentiation.
It's so much more than a fancy two-day offsite workshop or motivational posters on your walls. Developing a culture which can propel the business forward, takes careful design and long-term commitment. It's what you do when you get back to the office after the rah-rah workshop; how you behave when you are faced with the mundane challenges of business life.
Where do you start? It starts with you, the CEO, as role model and cheerleader.
This is such an important topic, so powerful its been said that culture eats strategy for breakfast. Yet why do we not give it the attention it deserves. Take time out and listen to this important episode on culture and business transformation.