Juan Santos | Being Genuine And Authentic In Your Private Practice | TPOT Podcast 098

09/23/19 • 44 min

In this episode, Gordon speaks with Juan Santos about what it was like for Juan to open a private practice straight out of graduate school. Plus, Juan gives valuable tips on how to market a private practice. He says the essential factor is to be your most genuine and authentic self when spreading the word about your practice. Later, Gordon and Juan discuss a unique niche – immigration evaluations.

Meet Juan Santos

Juan Santos is a Licensed Professional Counselor in North Carolina. He is married to his wife, Elizabeth Livingston Santos, together they operate Santos Counseling PLLC a family-owned private practice. Mr. Santos is a father to his 5-year-old daughter Nola and 3-year-old son Alexander. Mr. Santos and his family enjoy traveling, outdoor activities, and spending time with family and friends.

Mr. Santos specializes in helping couples build healthy sustainable relationships and supporting individuals with their immigration case by writing immigration evaluations. He utilizes his experience in working with immigration attorneys and writing hardship evaluations to guide clinicians interested in the specialty.

Juan is currently a doctorate student at the University of the Cumberland’s where he is a pursuing a Ph.D. in Counselor Education and Supervision. Mr. Santos hopes to utilize his doctorate studies to strengthen his clinical skills.

Mr. Santos has attained recognition in publishing courses and self-help books aimed to address issues ranging from anxiety to relationship, he was the recipient Winston Salem State University Alumni Achiever 2015, the Winston Salem Under 40 Leadership Achiever, and the 2015 Notable Latino of the Triad Award. Juan has presented his work in immigration hardship evaluations with GoodTherapy, the LPCANC fall conference 2018, and on a notable podcast.

Marketing

Juan started his private practice journey with support; he was so fortunate to have someone that put him under his wing. Juan wasn’t taught how to run a private practice or how to utilize marketing in graduate school, so this assistance was essential. Juan stays genuine in his marketing practices; he is true to himself. At first, he struggled with being himself because, at school, they were taught about professionalism. His first professional videos did not go well because people could tell it was not his authentic self.

Private Practice Post Graduate School

Juan is the type of person to jump into the pool before learning how to swim. After getting his degree, Juan knew he wanted to start a private practice right away. Juan utilized his mentor to help him with things that Juan would need to learn to succeed. Plus, he read books and listened to podcasts to push himself.

Immigration Evaluations

Juan helps his clients who are working with attorneys on their immigration status. Depending on the type of case will depend on the type of evaluation needed. For instance, an example of a hardship case is when a citizen of the United States has an undocumented partner. The clinician is going to work with the citizen about documenting would it be like to be without their partner. This will lead to potential diagnoses and recommendations. The attorney will then use this information in court when they are presenting their client’s case.

Marketing Your Niche

Primarily, Juan partners with immigration attorneys, clinics, and churches to get his name out in the community. More than likely, these are places his ideal client is going to visit. Next, Juan explains how to market a private practice using social media. The first thing to do is look for a platform. Where do you think your clients spend most of their time on? For instance, Instagram is getting more younger folks than Facebook is. Social media should be to support those out there who will navigate towards their goals, whether it’s with Juan or without Juan. Marketing doesn’t have to be looking for the sale; be genuine above all else.

Being Bilingual in Private Practice

If you are not bilingual, some services will bring a translator to your meetings. When Juan works with couples, he shares his experiences with having a wife who is not bilingual. Differences in languages and culture can massively affect our relationships at home and work. As clinicians, we all go through some culture class. However, one consistent problem in relationships is communicating through the lenses of our cultures. Our society has a significant diversity overlap, so understanding these barriers will go a long way.

Juan’s Resources Juan’s Website Call Juan: 336-707-1723 Email: [email protected] Other Resources

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Be a Podcast Guest

Meet Juan Santos

Marketing

Private Practice Post Graduate School

Immigration Evaluations

Marketing Your Niche

Being Bilingual in Private Practice

Juan’s Resources Juan’s Website Call Juan: 336-707-1723 Email: [email protected] Other Resources

GreenOak Accounting

Be a Podcast Guest

Previous Episode

Mio Yokoi | Mental Wellness As A Private Practice Niche | TPOT Podcast 097

In this episode, Gordon speaks with Mio Yokoi, a registered psychotherapist, podcaster and Supporter of Growth. First, Mio explains why mental health needs to be an ongoing discussion rather than something people only are concerned about when in distress. Then, Mio describes how she was fortunate enough to get her private practice website up and running over ten years ago; age is helpful when Google is ranking websites. Stay tuned to hear some ways Mio has diversified her income, and Mio explains the ways she has overcome the obstacles that come along with starting a podcast.

Meet Mio Yokoi

Mio Yokoi is a registered psychotherapist, podcaster and Supporter of Growth, based out of Toronto, Canada. Her main goal is to serve meaningfully, through working with clients in her private practice and by consulting with other helping professionals to help them be of service in the most ideal way possible for them.

Her podcast, Life Stuff 101, is devoted to sharing stories and insights to inspire as many people as possible to make their mental and emotional wellness a top priority. Her website is Solidwellness.org.

Mental Health Should be an Ongoing Concern

Mio has been in private practice for ten years now. She wants people to think of their mental and emotional wellness as an ongoing need versus only when they are in severe distress. Mio developed the idea that we should be thinking about our mental and emotional health just as much as we think about our physical health. We think about our physical health on an ongoing basis to ward off illness and other physical distress.

When Mio first started her practice ten years ago, she wanted to provide more accessible therapy services. At the time, Google searches were not a big thing. So, with her marketing background, Mio was able to put up her website in a short period, and it gained a lot of traffic.

Marketing a Niche

The ways to market online have expanded since Mio first started. One thing Google looks for with SEO is the age of the website. Mio has had her website up for ten years. It gets a lot of traffic and ranks well on Google. Depending on the day, she may still come up on the first page results. For people starting now, Mio says SEO is going to be tough; there are so many more people online these days. However, you need a website because it’s a 24/7 business card.

Diversifying Income

When Mio first started her practice, she immediately wanted to think of ways to diversify her income sources because Google can be unreliable. At any given time, Google can decide not to rank your website well. A few months ago, Google changed their algorithms, so Mio’s website dropped. Plus, Mio didn’t want to rely solely on client work. Think of it as a table; you want to have four solid legs that provide you with a solid foundation. Mio has done consulting work and workshops to help diversify her income. Currently, Mio is working on establishing an online business, that’s one of the reasons why she contacted Pat Flynn.

Starting a Podcast

People are surprised to hear Mio has challenges with verbal fluency. It takes a lot of internal work for Mio to speak and get her ideas across. Inside there is a lot of action happening. Pat Flynn offered Mio access to his Power-Up Podcasting® course, which helped out immensely. Figuring out podcasting on your own can be challenging, so having the steps laid out is extremely helpful. If Mio didn’t get the push from Pat and the resources he provided, she would be overwhelmed and still trying to figure it all out. You can listen to Mio’s podcast HERE.

Being transparent... Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Mio’s Resources Be on Mio’s Podcast: [email protected] Solid Wellness Life Stuff 101 AP 1081: Where Do I Start to Build an Audience and Community Online? Other Resources

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Next Episode

Jill Barnett Kaufman | Diversifying Your Income Within Your Niche | TPOT Podcast 099

In this episode, Jill Barnett Kaufman tells us all about the courses she provides for continuing education. Her latest course is on how parents can redirect children’s behavior. Jill describes the four reasons a child may be misbehaving and the ways we can identify these behaviors. Plus, Jill explains all the different niches she has been part of including parenting classes, court-ordered co-parenting classes, and her upcoming course on thriving through a divorce.

Meet Jill Barnett Kaufman

Jill Barnett Kaufman is an experienced therapist, a certified Parent Educator, and a Certified Divorce Mediator. She provides divorce counseling, couples counseling, co-parenting counseling, family counseling, and divorce mediation.

She recently co-authored an online training for therapists entitled “Redirecting Children’s Behavior Training for Therapists” which has been approved for 6 CEUs through NASW. She is the mother of three adult children and is committed to helping raise a generation of children who have high self-esteem and a well-developed sense of responsibility for themselves and their community.

Jill’s Course

Jill researched her course, Redirecting Children’s Behavior Training for Therapists, and the specifics on getting approval from the Continuing Education Unit (CEU). Everything we do as therapists requires a lot of steps, and you need to jump through numerous hoops to accomplish it. It’s a fifteen-hour course, not all of it is necessary for therapists. Jill took the parts that she thinks therapists would need to know. Currently, it is six hours of classroom time and is available for people to take. Jill uses Teachable, it’s a straightforward platform with an excellent sales page, and everything is automated.

Teaching Clients About

Parents look at a child when they misbehave as being bad. Jill’s course, Redirecting Children’s Behavior Training for Therapists, will teach you how to look at a child as being discouraged instead of bad. Jill teaches therapists on the varying ways to encourage the child, so you’re not disciplining or punishing. Instead, you’re looking for positive ways to discipline so they are learning while understanding what they did was unacceptable.

Goals of a Misbehaving Child

There are four goals of a misbehaving child:

Attention
Power
Revenge
Avoidance

You discipline the child differently depending on the intention of the child. You find out the goal of the child by analyzing the way you are feeling. If you are feeling irritated, their goal is attention. If you are feeling angry, their goal is power. If you’re feeling hurt their goal is revenge. If you are feeling pity for the child, then their goal is an avoidance.

Parenting Expert Niche

You need to involve the parents to give them the proper skills to parent their child. Therapists can develop a niche working with children and will want to have a session or two with their parents. You can also go to schools – Jill has done training for teachers and parents at schools. This helped Jill get her name out into the community. Now, Jill has people contacting her consistently because her name is out there as a parenting expert.

Court-Ordered Parenting Classes

There’s a course in Jill’s state that she would have to take to be approved for court-ordered parenting classes. With this course, Jill knows people who have developed a curriculum based on this work to teach the course to parents. However, Jill’s niche is divorce and co-parenting. Judges have ordered parents to take co-parenting classes with Jill. There is no special certification you need to do these sessions with parents.

Thriving Through Divorce

Jill is working on an online course about thriving through a divorce. The course is for people who are struggling with their separation. The reason Jill came up with this idea is that there are not enough things out there to support people who are going through a divorce. Also, Jill likes the idea of having something out there that she can share with people without having to do the one-on-one sessions.

Being transparent... Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no ex...