285: The 3 Questions You MUST Ask Before Speaking to Any Reporter

The PR Breakdown with Molly McPherson

10/23/24 • 21 min

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This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.
The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.

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10/23/24 • 21 min

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The PR Breakdown with Molly McPherson - 285: The 3 Questions You MUST Ask Before Speaking to Any Reporter

Transcript

Hey, everyone. Welcome back to the PR Breakdown, where we dive into the strategies behind managing media, public relations, and crisis communication. As you know, I'm your host, Molly McPherson, and today we're going to tackle an important topic that comes up all the time in my world. Should you always talk to a reporter when they reach out to you?
Now, that is not a question that is asked of me. It is a topic that comes up in my work. And it's happening more and more frequently. For a long

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