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The PR Breakdown with Molly McPherson - 267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

The PR Breakdown with Molly McPherson

11/14/23 • 90 min

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Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.
Here are three things you can look forward to learning from this episode:
1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!
2. We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.
3. We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!
Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.

Master Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member.

Follow Molly for daily updates and more PR insights:

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11/14/23 • 90 min

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The PR Breakdown with Molly McPherson - 267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

Transcript

Kyle [00:00:05]:
It. Yes. Celsius. Right. I would wear, like, a severn lacrosse sweatshirt and be like, oh, my. That only cost me, like, $25,000. Yeah, I think I'm excited too. Yes.
Kyle [00:00:51]:
Hi, Molly. We literally just gave each other deep dives on each other's loves, so I know Molly shoes now. Yeah. Molly likes man. Kyle usually does not. Sometimes she does. Molly didn't know that I was queer, which is just. That is a revelation.
Kyle [00:01:19]:
But I respect that abo

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