257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance

09/05/23 • 31 min

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants.
Episode Highlights:
1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donating it, leaving listeners questioning the motives behind this wasteful action.
2. Cancel Culture: Explore the phenomenon of cancel culture and its impact on both public figures and everyday individuals. An update on the reasons behind the backlash and providing actionable strategies to understand and navigate it if it happens to you.
3. Facing the Flames: Molly shares personal anecdotes and experiences about facing online criticism, offering valuable advice on effectively responding to trolls and engaging with individuals with genuine concerns or misunderstandings.
4. Cognitive Reframing and Apologies: Discover the importance of cognitive reframing in altering perceptions and reducing emotional attachment. Molly discusses the significance of issuing timely apologies and acknowledgment to prevent further retribution and build a safe and supportive community.
Beyond the Headlines: In this segment, Molly takes a deep dive into the behind-the-scenes world of PR and shares her recent experience with a TikTok firestorm. Gain valuable insights into the personalized algorithms of platforms like TikTok and learn how to address issues and minimize anger within your online community proactively.

Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!

Follow Molly for daily updates and more PR insights:

TikTok: @mollybmcpherson
Patreon: Patreon.com/mollymcpherson
Connect with Molly: pillar.io/mollymcpherson

09/05/23 • 31 min

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The PR Breakdown with Molly McPherson - 257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance

Transcript

Speaker 100:00:00.281

Every single day my tiktok account is tagged numerous times by people looking for my take on situations that seemingly warrants an apology . These tags likely come my way for what . I suppose some people assume I have expertise in analyzing corporate and celebrity apologies . I by no means think I'm the best at doing this , but it's something that I think about and look at frequent

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