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The PR Breakdown with Molly McPherson - 244: Lessons Learned: Promoting Pride Events and Merchandise – Insights from Target, Bud Light, Adidas, and the L.A. Dodgers

244: Lessons Learned: Promoting Pride Events and Merchandise – Insights from Target, Bud Light, Adidas, and the L.A. Dodgers

The PR Breakdown with Molly McPherson

06/06/23 • 31 min

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What does it take for a brand to successfully navigate the delicate waters of LGBTQ+ marketing during Pride Month? Join us as we explore the challenges and rewards of inclusive marketing and branding, sharing various experiences from companies like Bud Light (messy) and Adidas (did anyone notice?) in their 2023 campaigns, we discuss the importance of having values and initiatives in place - and crisis communication plans - to avoid costly PR crises and the potential backlash from embracing this conversation.
We dive into the corporate responses to LGBTQ+ backlash and the resulting decline in sales, threats of violence, and boycotts. We debunk the false narrative that trans people are preying on children and ask whether companies are truly willing to stand up for their beliefs in today's national conversation. Don't miss this insightful episode as we uncover lessons in successful LGBTQ+ marketing through the power of authenticity, open dialogue, and a commitment to inclusivity.

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© 2024 The PR Breakdown with Molly McPherson

06/06/23 • 31 min

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The PR Breakdown with Molly McPherson - 244: Lessons Learned: Promoting Pride Events and Merchandise – Insights from Target, Bud Light, Adidas, and the L.A. Dodgers

Transcript

Speaker 1

You do not have to look far on social media to know that LGBTQ plus campaigns are now deeply , deeply political . They are a cultural hot potato . It seems that brands and companies don't want to touch it for fear of getting burned , while others can withstand the heat .

Speaker 2

And the FTC is investigating baby formula makers to see whether

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