The PPC Den: Amazon PPC Advertising Mastery

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Intro

0:42 - Why are long-lasting client-manager relationships important?

1:18 - What are common pitfalls in Amazon marketing relationships?

7:54 - How do you align goals between clients and managers?

10:57 - Why is trust important in partnerships?

20:57 - How can communication be adapted for clients and projects?

🦡 Resources & Links

• Can Agencies Serve as Teachers in Amazon Selling?
• https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
• How to Launch Amazon Products That Customers Actually Want?
• https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
• How to Achieve High Lifetime Value?
• https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
• What Amazon PPC Updates Do You Need for 2024?
• https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
• Take my Amazon PPC ClickUp board for Amazon PPC Optimization
• https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
• 🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
• 📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
• Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
• Subscribe to our newsletter: https://www.adbadger.com/newsletter/
• Look through all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux, Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Welcome

01:12 - Chatting About the Early Days of Selling on Amazon

05:02 - Can You Start a Business While Working Full-Time?

07:41 - The Biggest Mistake in Product Launches in 2024

09:48 - Basic Steps to Launch a Product on FBA

11:59 - How to Make Products People Love

17:09 - Why Gathering Customer Feedback First is Crucial

21:06 - Using Reviews to Improve Your Products

🦡 Resources & Links

• 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
• How To Launch Your First Sponsored Products Campaign On Amazon?
• Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
• New Launch Strategy For New Products: Skip The Auto?
• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
• How Can I Be The Most Efficient With My N-Gram Analysis?

🦡

• Book a call to discuss your Amazon PPC strategy
• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
• Join our next Amazon PPC webinar 💻 📢
• Subscribe to our newsletter
• Look through all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zaratsian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

🦡 Highlights ​​

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁

We’ll see you in The PPC Den!

00:00 - Welcome

1:50 - Small Talk: A Warm Winter at Minnesota

4:00 - How to Encourage More Repeat Buys at No Cost?

6:43 - Who Dominates in Profitable Per-Click Spending?

10:27 - Why is Branding Expensive?

14:20 - Starting Small: You Don’t Need Many Products

17:25 - Exploring the Customer Loyalty Analytics Dashboard

18:25 - The Math Behind Your Target ACOS

21:40 - Increasing Repeat Purchases

23:58 - Key Drivers of Lifetime Value After the First Sale

27:36 - Should Brand Search Strategy Change Despite Uncertainty?

31:00 - Rapid Fire

🦡 Resources & Links

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
• How Can I Become An Advanced Amazon Marketer?
• How Can I Reach My Full Potential In The Amazon PPC Space?
• How Can I Best Use Amazon Marketing Cloud?
• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

🦡

• Book a call to discuss your Amazon PPC strategy
• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
• Join our next Amazon PPC webinar 💻 📢
• Subscribe to our newsletter
• Look through all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Welcome

1:47 - Small talk: A Journey Through Wine, Poetry, and Art

4:00 - Updating Sponsored Brand Pictures

6:31 - Amazon's AI Image Creator

9:44 - Vertical Videos for SB Ads

12:55 - Posts Now Use Vertical Videos

14:48 - Better Bulk Editing for SB Ads

21:04 - More Search Terms on Amazon

25:00 - Final Thoughts: Good or Bad?

🦡 Resources & Links

• How Can I Elevate My Copywriting In My Amazon PPC Campaign?
• Are We Still In The Golden Age Of Amazon PPC?
• How Can I Reach My Full Potential In The Amazon PPC Space?
• How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
• An Important Update To Sponsored Product Placement Bid Modifiers
• How Can I Expand My Amazon PPC Campaign To Canada?
• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

🦡

• Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
• Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
• Subscribe to our newsletter: https://www.adbadger.com/newsletter/
• Look through all our show notes: https://www.adbadger.com/podcast​​​​​

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Intro

1:37 - Creating a campaign

5:15 - Choosing a campaign type

7:06 - Sponsored Product

9:40 - Ad group name

13:51 - Add the products you're advertising

16:35 - Targeting: automatic or manual?

24:50 - Negative keyword targeting

31:57 - Negative product targeting

32:31 - Campaign section - Campaign bidding section

42:21 - Settings

48:31 - Launching manual targeting

🦡 Resources & Links

• An Important Update To Sponsored Product Placement Bid Modifiers
• How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
• Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo
• Introduction to Sponsored Product Campaigns in Seller Central
• 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
• What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
• How and Why to Use Negatives in Your Amazon PPC

🦡

• Book a call to discuss your Amazon PPC strategy
• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
• Join our next Amazon PPC webinar 💻 📢
• Subscribe to our newsletter
• Look through all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno