It’s OK To Change Your Mind

It’s OK To Change Your Mind

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It’s ok to change your mind in business, the world won’t stop.

If you’re just starting out and choosing your niche....it’s ok to change your mind.

If you’ve been in business a couple of years and something just isn’t sitting right anymore and feels heavy, it’s ok to change your mind.

If you’ve been in business for years but you just don’t love it anymore, it’s ok to change your mind.

I see so many people tying themselves up in knots in all of these scenarios. I get it, I really do.

But you aren’t locked in, married, signed sealed delivered, this is it forever-ed in to anything in your business.

You’re really not.

The whole point of having your own business is SO you have more control over it.

You get to make the decisions based on what’s right for you. Not someone else.

There will always be consequences to your decisions but that doesn’t mean it’s a bad thing.

I’ve been reassessing E-V-E-R-Y-T-H-I-N-G throughout this whole pandemic and I know a huge amount of other people have to.

Sometimes you need to burn something to the ground just a little in order to build something bigger and better in its place. Sometimes that’s what it takes to scale up.

And yes, it’s scary. Yes, it’s uncomfortable. Yes, it could be a mistake...but if you only believe in lessons then you’re covered there ;-)

Let’s start with the most common place I see this, choosing an ideal client and a niche when you’re early on in your journey.

Oh goodness do people tie themselves up in knots with this one!!

Myself included at the start.

The message is that you absolutely HAVE to know your ideal client and niche down straight away. You need to know it on an intimate level.

If you don’t have a niche you don’t have a business!

Which is true to an extent.

It makes marketing easier. It makes self identifying for your client easier. If you don’t have one you do have a business but getting sales and traction will be harder unless you’re doing a personal outreach or networking strategy.

But let’s release the pressure valve a little shall we?

Firstly, in my opinion, you really don’t KNOW who your ideal client is until you’ve started working with people, this applies mainly to the coaching industry.

Start with an idea of who they are...not an attachment to who they are.

I had an idea of who my ideal client was, got one and it was a nightmare because they weren’t invested in the results.

So I tweaked it as I went along. It evolved as I went along and I allowed myself the time to get clearer and clearer and niche down further.

The thing with niching too is people seem to think it means that no one else will see or resonate with your message. It’s not true.

I think of it like a dart board. You’re aiming for the bullseye but there are lots of other ways to score high points around the board.

For example my niche is female business owners who self sabotage.

I still attract men to work with me.

I still attract a lot of people without businesses to work with me.

A lot of people come to me because they want a big life change. So even though I talk about everything in the context of business and I have a top ranked business podcast...I still get people who don’t have businesses. Because it’s relatable to both people. Same issues, different context.

So don’t worry about cutting certain people out.

You can also have different products or services for people at different stages. I work with people just starting out...and I work with 7 figure business owners!

So what i’m saying is, firstly, you aren’t married to your niche. You get to change it. Same with your ideal client. You get to change it.

Yes it may make things take a little longer than if you just cracked it first go (which let’s be honest...no one does!) but rather that than end up in a niche that it turns out you don’t...