Do You Actually Know How Well You're Doing?

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Do you actually know how well you’re doing?

Do you actually know how wwii you’re doing?

It’s a big question and sooooooo important to look at!

In The Mentorship last week we had an AMAZING session all about tracking certain things and looking at the things that we avoid as business owners so I wanted to hop in with a little food for thought for you.

Be honest with yourself, do you track any of your metrics?

Or are you winging it completely?

Do you track your audience growth, your financials, your potential leads list, anything?

This isn’t just important from the ‘businessy’ side of things. Starting to do this can be a HUGE mindset shift.

It can also start to heal old patterns of avoidance too!

So have a think about what you avoid?

Do you avoid looking at how much you’re spending?

Do you avoid looking at how much you’re bringing in?

Do you avoid looking at how you’re investing?

To be clear I am absolutely in no way any kind of financial advisor. So please don’t take anything I'm talking about as any kind of financial advice because it’s not.

But although I may not be any kind of financial expert, I have always tracked everything. I love a spreadsheet and I believe that knowledge equals choice.

I worked in Media for 15 years in advertising and I brought multi millions of pounds and negotiated multi million pound deals...you can’t do that if you’re not tracking!

So to some extent it was trained into me, but I am pretty meticulous because I don’t like to miss anything.

So at any one point if my boss came over i’d be able to tell him how much each one of my agencies was bringing in, per quarter, in comparison to last year (year on year) and I could forecast what was going to come in based on what was known as your ‘pipeline’ which essentially is a list of what was being talked about and negotiated at that time.

I also learned how to analyse data efficiently. While one number might not look great, there’s often another that does, and they will always make sense. As an example during the recession looking at year on year revenue wasn’t a pretty picture. BUT I could look at market share across our competitors and usually see that I was bringing in the lion's share across the market.

Meaning, while yes, money in the bank year on year wasn’t good. The fact that I'm bringing most of it into our title...meant I was doing a good job and I could sleep easy!

Hopefully that made some sort of sense ha! You don’t need to understand the finer details of that, it’s purely for illustration purposes ha!

If I wasn’t tracking all that and able to analyse my own data it’s really easy to see how you could start to believe you weren’t doing a good job because the money coming in wasn’t looking great!

So that’s where tracking comes in.

Tracking gives you knowledge. It gives you control. It gives you peace of mind. It allows you to make better decisions in your business, based on data, not emotions!

As an example, one month might be your worst in terms of money going into your bank account. But it co...