Why Do Podcasters Get a Bad Reputation?

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You can’t compare success on different content platforms! With podcasting, an engaged audience is far more important than a large one and critically, worth more money. In this episode Kane and Ash talk about why there can be poor perceptions around podcasting and what true success looks like for you as a podcaster.

KEY TAKEAWAYS

• With many other platforms, such as TikTok and YouTube, your audience and followers aren’t engaged therefore you need a lot of followers to be able to gain traction and make money.
• Success in business is very different to most content platforms, it isn’t so much about volume but about quality of followers/customers and podcasting is the same.
• The amount sponsors are paying podcasters is increasing year on year, even though the amount of podcasters isn’t increasing at the same rate.
• You’ll never get a hater that is doing better than you, TikTok and other platforms can be a very negative place.

BEST MOMENTS

‘TikTok has a completely different perception of success’

‘Perception of success is very different in the business world -vs- the content world’

‘More listeners, less podcasters, more money being spent...this is a pretty good time to start’

‘Most people on TikTok on arseholes’

‘Negative stuff gets a reaction’

VALUABLE RESOURCES

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EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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