3 Actionable Dynamic Content Insertion Ideas
03/14/22 • 29 min
5 Listeners
Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.
Fan of the show? Find it helpful?
You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.
Your next steps
I teach podcasting a lot and for free. So, here's what I'd recommend you do next:
- Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
- Ask me anything at all about podcasting over on Twitter: Twitter
If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.
Mentioned in this episode:
Straight-talking podcast growth tutorials for the busy podcaster
Every week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.
Audio Content Painter Tool (part of AMIE)
Dynamic ad and dynamic content insertion are usually thought of when creating brand new content and are typically used for inserting content at the beginning, middle and end of your podcast episodes. But what if you have content that you "baked-in" to your episode, i.e. that you literally read and recorded as you created the content, that you'd like to replace? Content such as old sponsor ad reads, out of date messages and calls to action can lead to a poor listener experience because it's rare that a new listener doesn't explore your back catalog of content. It used to be exceptionally hard to replace any out of date content, often requiring the re-recording and republishing of your podcast episode audio file which meant that it simply wouldn't get done. Using Captivate'd audio content painter tool, part of the AMIE suite of dynamic podcasting tools, makes replacing old content that was recorded during your episodes a breeze! Simply paint the audio that you'd like to replace using Captivate' s simple and highly accurate audio painter and choose a new snippet of audio to replace that segment with - it doesn't even need to be the same length! This is especially powerful when you use it in bulk across your entire back catalog and makes it easy to open up sponsorship opportunities for your podcast's whole episode inventory!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.
Fan of the show? Find it helpful?
You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.
Your next steps
I teach podcasting a lot and for free. So, here's what I'd recommend you do next:
- Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
- Ask me anything at all about podcasting over on Twitter: Twitter
If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.
Mentioned in this episode:
Straight-talking podcast growth tutorials for the busy podcaster
Every week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.
Audio Content Painter Tool (part of AMIE)
Dynamic ad and dynamic content insertion are usually thought of when creating brand new content and are typically used for inserting content at the beginning, middle and end of your podcast episodes. But what if you have content that you "baked-in" to your episode, i.e. that you literally read and recorded as you created the content, that you'd like to replace? Content such as old sponsor ad reads, out of date messages and calls to action can lead to a poor listener experience because it's rare that a new listener doesn't explore your back catalog of content. It used to be exceptionally hard to replace any out of date content, often requiring the re-recording and republishing of your podcast episode audio file which meant that it simply wouldn't get done. Using Captivate'd audio content painter tool, part of the AMIE suite of dynamic podcasting tools, makes replacing old content that was recorded during your episodes a breeze! Simply paint the audio that you'd like to replace using Captivate' s simple and highly accurate audio painter and choose a new snippet of audio to replace that segment with - it doesn't even need to be the same length! This is especially powerful when you use it in bulk across your entire back catalog and makes it easy to open up sponsorship opportunities for your podcast's whole episode inventory!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Previous Episode
A Family Break
1 RecommendationsHey, Mark here dropping in to say that I'll be away for a couple of weeks on some family time. Don't worry, all is well and I'll be back in a couple of weeks with some great news and sharing a brilliant episode on how you can use dynamic podcast content to instantly enhance your show. Until then, thank you for your support and keep on captivating! Is this your first episode? Here's what to expect: Welcome to The Podcast Accelerator, the show that helps busy podcasters to grow their audience in specific, actionable ways. I’m your host Mark Asquith, "That British Podcast Guy" and co-founder of Captivate, a podcast hosting, analytics, marketing & monetisation platform that focusses solely on helping the serious independent podcaster to grow their audience & leverage their audio influence. I've been podcasting since 2012, have produced over 1,400 episodes, built a podcasting business that helps tens of thousands of podcasters and am a regular speaker at podcasting events across the globe, including Podcast Movement, Podfest and Harvard's "Sound Education" event - in short: I live and breathe independent podcasting full-time. The Podcast Accelerator is a deep-dive podcast that releases every Monday (along with the accompanying newsletter at https://mark.live/learn) where I go into detail about growth strategies & tactics for your podcast that are based on my running & growing businesses & content platforms since 2005. During each episode I give you three specific, actionable takeaways that you can implement right away and I'm always available to answer questions on Twitter (https://mark.live/twitter). Your next steps I teach podcasting a lot and for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://mark.live/youtube (YouTube (Captivate)) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Twitter) This episode is sponsored by AWeber, the free email marketing tool that podcasters like you can use to build meaningful, profitable relationships with listeners. https://mark.live/email (Use AWeber for free). This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy
Next Episode
Hiatus - 2022
2 RecommendationsI'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of excellent content to help you to grow your podcast while I'm away!
Useful links from the episode
- How to Get More Listener Engagement - We all want more “engagement” on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.
- A Simple Twitter Strategy for Podcast Growth - Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.
- Are Your Podcasting Processes Killing Your Show? - The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance?
- How to Get Guests to Share Your Podcast - An interview show is touted as the way to “explode” your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why?
- Are YOU the Thing Stopping Your Podcast Growing? - The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way.
- 3 Actionable Dynamic Content Insertion Ideas - Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.
- The Podcast Accelerator (Deep-dive newsletter format with extra content) - I also send out a weekly newsletter version of the podcast which includes visual elements and extra content to help you. Hey, no spam around here. Get to it!
Fan of the show? Find it helpful?
You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.
Your next steps
I teach podcasting a lot and for free. So, here's what I'd recommend you do next:
- Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
- Ask me anything at all about podcasting over on Twitter: Twitter
If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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