PGS 173: Gary Halbert the Master of the BIG Idea

On today’s show we talk about coming up with the BIG Idea for your promotions... and we take a look at few winning BIG Ideas... and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically... the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover...

• A line by line breakdown on one of Halbert’s most successful headlines... see how each line captures the BIG Idea and makes this headline absolutely irresistible
• The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products... and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
• Movie taglines that capture the BIG Idea... and my personal favourite that instantly paints a vivid picture in your mind
• How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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