19: Three Shifts to Make Business Fun Again
11/20/19 • 14 min
Are you running out of steam as you lead your business? As an entrepreneur, do you feel stuck and frustrated? Does life feel out of balance?
Running your own company means it’s easy to feel tired doing all the tasks necessary to keep your business going. I don’t want you to stay stuck and frustrated. Let’s get you re-energized!
“Creating a business is the fun part. Staying in business is the hard part. This is where operations come in.”
Three Shifts to Make Business Fun AgainHere are three mindset shifts to move your business past its struggles.
1. Take Action.Take action in an area you’ve put off or is outside your area of expertise. Don’t overthink or try to do it perfectly. To get yourself into action, set a time limit on dreaming. Map out your tasks with a productivity tool. Your goal is to accomplish three business tasks per day.
2. Find Accountability.Find a mastermind, coach, or project manager to hold you responsible for meeting the goals you set.
“Setting goals is great, but real forward momentum happens when you’re responsible for accomplishing those goals.”
3. Dream Bigger.Revisit your vision: are you off course? Delegate the tasks weighing on you or pick up tasks that invigorate you. Innovate a new offer.
“If your business is draining you, accelerate your dreams. Dream bigger. Revisit your vision.”
Consider how you can create momentum in your business. Momentum is contagious and it leads to growth and renewal.
“What got you here won’t take you there. What’s your ‘there’? When you define that concept you’ll accelerate your business again.”
If you’re ready to accelerate your business, the doors are open for the A-Team. Sign up here.
Weekly Ops ActivityReview your vision. Grab this free download to help you define or refine your mission, vision, and values. Then get personal feedback from me when you go to our private Facebook group.
Other Ways to Connect with Me:This episode was first published at theopsauthority.com/podcast/19.
Are you running out of steam as you lead your business? As an entrepreneur, do you feel stuck and frustrated? Does life feel out of balance?
Running your own company means it’s easy to feel tired doing all the tasks necessary to keep your business going. I don’t want you to stay stuck and frustrated. Let’s get you re-energized!
“Creating a business is the fun part. Staying in business is the hard part. This is where operations come in.”
Three Shifts to Make Business Fun AgainHere are three mindset shifts to move your business past its struggles.
1. Take Action.Take action in an area you’ve put off or is outside your area of expertise. Don’t overthink or try to do it perfectly. To get yourself into action, set a time limit on dreaming. Map out your tasks with a productivity tool. Your goal is to accomplish three business tasks per day.
2. Find Accountability.Find a mastermind, coach, or project manager to hold you responsible for meeting the goals you set.
“Setting goals is great, but real forward momentum happens when you’re responsible for accomplishing those goals.”
3. Dream Bigger.Revisit your vision: are you off course? Delegate the tasks weighing on you or pick up tasks that invigorate you. Innovate a new offer.
“If your business is draining you, accelerate your dreams. Dream bigger. Revisit your vision.”
Consider how you can create momentum in your business. Momentum is contagious and it leads to growth and renewal.
“What got you here won’t take you there. What’s your ‘there’? When you define that concept you’ll accelerate your business again.”
If you’re ready to accelerate your business, the doors are open for the A-Team. Sign up here.
Weekly Ops ActivityReview your vision. Grab this free download to help you define or refine your mission, vision, and values. Then get personal feedback from me when you go to our private Facebook group.
Other Ways to Connect with Me:This episode was first published at theopsauthority.com/podcast/19.
Previous Episode
18: Why it Pays to Develop a Customer Journey
Customer Journey: what is it and how can you ensure a positive one for your customers? Why do you need to define your customer journey? What should you consider in developing one?
The client and customer experience is one of seven pillars of your business, but it may rank near the bottom when you’re in the thick of generating revenue. However, the customer journey is important to your small business’s financial health and you can map it out in less than an hour. In this episode, I’ll walk you through how to make this happen.
What is the Customer Journey?What’s the one foundational tool your business MUST do when selling a product or service? You want to define a customer’s journey. Outline what happens once the client has paid, not just the onboarding process, but all the interactions after that.
Four Ideas to Develop a Customer Journey- Anticipate the needs of your customers.
- Deliver on your promises.
- Add a human connection element through Voxer, a Facebook group, or video greeting.
- Over communicate through an email sequence.
"Deliver on your promises."
How Developing a Customer Journey Benefits Your Business- You carve out a competitive advantage.
- You add longevity and lifetime value by retaining current customers.
- You develop loyalty to your brand, which can generate leads.
- You gain revenue and save on operational costs
"You have competition so it pays off to think about how you will set yourself apart."
What’s Not Included in the Customer JourneyGifts! You don’t need to buy your gifts for your customers. Save your money while creating “super fans” by anticipating their needs, delivering on your promises, connecting with them, and over communicating.
"You can absolutely create raving fans without sending them a physical gift."
Weekly Ops ActivityLook at your #1 revenue-generating product or service and outline the journey. Document everything that you want to happen from the time the transaction occurs to the moment they’ve completed the experience. There will be several small projects that come of this but outlining it is the best place to start.
Previous Episodes MentionedEpisode 5: The Seven Pillars to Your Business Strategy with Andrea Layne
Other Ways to Connect with Me:This episode was first published at theopsauthority.com/podcast/18.
Next Episode
20: Behind the Scenes of Redefining Mom with Monica Froese and Theresa Baretta
If you’re the CEO of your business, what’s it like to be supported by a Director of Operations (DOO)? Exactly how can a DOO benefit your business?
On the flip side, what if you love operations? What is it like to be a DOO? How can you work with a CEO?
In this episode, I talk with Redefining Mom CEO Monica Froese and her DOO Theresa Baretta. We dig into how Monica utilizes a DOO in her business and break down what Theresa does for Monica. If you want a behind-the-scenes look at the CEO-DOO relationship, listen in!
How Monica Felt Before She Brought on a DOOBefore Monica brought on Theresa as her DOO, she felt completely burned out.
Monica had just launched a course for the fourth time during the most stressful time in her mom-life. After she launched, she totally crashed. She knew she was working harder, not smarter and didn’t know what to do next. Monica felt completely overwhelmed.
How Monica Utilizes a DOO in Her BusinessWhen Theresa came on, she:
- Systemized her business
- Helped her see the forest for the trees
- Navigated her through the hiring process
- Simplified her processes
- Got her out of feeling stalled
After Theresa came on, Monica had her two highest revenue months. A DOO allows you to be you. They’re a safe place and someone who helps you strategically grow your business.
“When you say yes to a DOO, you say yes to being a better leader.” - Natalie Gingrich
The Impact for Theresa as a DOOComing into Monica’s business showed Theresa the power of working with someone she can get behind because she believes in Monica’s vision and values.
She also helped Monica:
- Protect her time and create white space
- Gives her a step-by-step process to reach her vision
- Put her foundations in place
Lots of people stay in a perpetual state of overwhelm and burn out, but you don’t have to.
“We don’t have to let ourselves get to burnout.” - Monica Froese
A DOO has a 10,000-foot view of your business. Sometimes as a CEO, you know what needs to happen but aren’t sure how to do it. A DOO also anticipates the leader’s needs. Having a DOO on your team gives you someone who is a leader in her industry and has the ability to put the pieces together, not just complete tasks.
“You can’t scale your time. It’s about leveraging your time and how you can multiply it through someone else.” - Theresa Baretta
How the DOO Certification Can Help YouIf you love operations, the DOO certification can give you:
- Confidence
- Clarity
- Community
When you’re ready to learn more about becoming a DOO, go here.
Connect with Monica and Theresa:Monica started Redefining Mom seven months after her first daughter was born as a way to cope with severe postpartum PTSD that she was unaware of at the time. She has a deep desire to help moms thrive at home and work. She is a strong believer that guilt has no place in motherhood and strives to empower moms to build a life that fits their own unique family value system. She has two beautiful daughters, 6 and 1 years old, and firmly believes everything she does is with the intent to give them a better life.
Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing and spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest ads.
Theresa Baretta lives and breathes operations. As the founder of Loop Link, her company introduces creative agency owners to sanity-saving operations so they can build an agency that runs beyond them. Systems may not sound sexy, but they make the difference between constant chaos to consistent creation.
Theresa and her team supports CEOs and serve as an extension of their team, helping them create a business and life that reflects their core values. Through implementing business operations and systems, Theresa and her team leverage proven systems to take busy, stressed CEOs from firefighting to fulfillment.
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