14: Standing Out Online Without Spending A Fortune

Visibility is a key aspect of any business, but how can you stand out in a crowded digital space? And what will work for you at your current stage of business?

In this episode, I break down what I’ve done the past three years in my own business, what I’m doing now, and how you can create a strategy that works for you. Whether you want free visibility or you’re ready to invest, this episode will help you learn how to increase your visibility online.

How I Stood Out Online

In my first two years of business, I promised myself a zero-debt business so I offered a one-to-one service.

“Persistence is the name of business.”

My free visibility strategy for those two years looked like:

• Networking in Facebook groups
• Going live on Facebook weekly
• Hosting online coffee chats

The results of that free visibility strategy were that I:

• Incurred no cost!
• Spent my time networking
• Learned about other business structures
• Understood pain points of potential clients
• Created solutions
• Grew my opportunities like participating in online events and conferences
• Generated $10k/month

In year three of business, I was a guest on 21 podcasts, I spoke on three stages, and traveled to business events. I was super intentional about every event and courageously connected with influencers who introduced me to their contacts and mastermind groups. I also got serious about my content strategy, e.g. posting blogs weekly and emailing my list.

Here’s My Visibility Plan Today

Now in year four of my business, visibility looks like:

• Paid speaking engagements
• Participating in higher-level masterminds
• Growing my email list
• Podcasting

How You Can Increase Your Visibility Online

I strongly encourage you to do what I did to grow my business online:

• Connect with integrity
• Serve
• Listen
• Save money
• Make sacrifices
• Test lots of things
• Optimize and automate what works

“Visibility is a key component to a successful and thriving business.”

If You’re Still Stuck on How to Get Visible, Do This

If you’re feeling really stumped about visibility, I encourage you to join the A-Team waitlist. We spend one full month on creating your visibility plan and optimizing your current one. Sounds good right? The A-Team is designed to help you take action, become accountable, and accelerate your business growth.

Weekly Ops Activity

1. Look at where Visibility ranks among your seven Strategic Objectives.
2. If it’s in the top three, create a list of where you’re currently visible, e.g. social media, Facebook groups, opt-ins, podcast appearances, your email list.
3. Evaluate if these current channels are doing you good. Look at your metrics to see if your Visibility is paying off.
4. Post your plan (or questions!) in our private Facebook group.

Previous Episodes Mentioned

Episode 5: The Seven Pillars to Your Business Strategy with Andrea Layne

Episode 11: Behind the Scenes of The Ops Authority’s Systems with Esther Littlefield

Other Ways to Connect with Me:

• Website
• Private Facebook Community
• Facebook Page
• Instagram

This episode was first published at theopsauthority.com/podcast/14.