Donnie Bryant - Compelling Marketing Messages. The Online Marketing Show Episode 080

Donnie Bryant is a copywriter who helps his clients produce edgy marketing messages, direct response and editorial copy that generates measurable, profitable results. In this interview I ask Donnie why businesses are failing with their marketing efforts & how they can do it better. Donnie reveals... * The 4 ways businesses are sabotaging their own marketing & killing their chances of getting new customers * A simple but important to lesson to be learned from “Old Spice” commercials * The number 1 writing mistake that will make people stop reading your marketing messages * The “knock them off balance” technique to keep peoples attention squarely on your marketing message * 3 devastating effects that the recession is having on businesses (Plus how to safeguard & recession proof your own business) * Why cutting your marketing budget is the most stupid thing you can do in a down economy * Why some businesses outgrow other businesses by 250% during a recession * Why you can’t persuade anybody or change their mind * How to earn a place of trust & importance in your readers mind * Why you should forget about using a USP (unique selling proposition) & use a UVP instead * Why neglecting 80% of your market is good for business * The “40-40-20′′ rule which determines how successful your ad will be * How to craft a mouth watering offer * How to give a strong call to action that people respond to right away * Why psychologically you wouldn’t want to buy a Rolex for $10 even though that might sound like an amazing deal * A great way to reverse all the risk so the buyer feels super comfortable when ordering