15. Finding product market fit and 12 months to failure for Nathan's SaaS

05/16/23 • 42 min

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible.

We cover:

What exactly product market fit is – and how we define it
The three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction)
How we think about product market fit for Client Portal and Feature Flux
Subtle signs that might indicate that you don't have product market fit (even if everyone is saying that you do)
Key considerations that every solo founder should keep in mind when determining product market fit
The least risky (but not necessarily fastest) way to build a SaaS with product market fit

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible.

We cover:

What exactly product market fit is – and how we define it
The three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction)
How we think about product market fit for Client Portal and Feature Flux
Subtle signs that might indicate that you don't have product market fit (even if everyone is saying that you do)
Key considerations that every solo founder should keep in mind when determining product market fit
The least risky (but not necessarily fastest) way to build a SaaS with product market fit

Previous Episode

14. Setting goals, running sprints, and taking sabbaticals.

In this episode Nathan and Laura talk about setting goals (and why they’re so important), splitting your work into sprints, and taking regular time off.

We cover:

Why goals are so important – and how to set them correctly
How many goals should you have at a time? And how do you accurately measure a success or failure?
How sprints have changed my (Laura's) business for the better
How I set up my sprints and track them with my goals
Taking sabbaticals: why you should even if you don't feel like you can

Next Episode

16. Catching Up, Time Boxing, and Leveling Up with A New Hire!

This episode is an off-the-cuff one where we decided to do an update on both Nathan and Laura's current state of affairs. We ended up talking about a couple of really interesting topics ranging from managing your time to making your first full-time hire.

We cover:

How Nathan's doing after his move into a new apartment
The challenges that come with managing your time when you're in different seasons of life (spoiler: every season has its own issues!)
What time-boxing is and how Nathan is going to experiment with it to see if he can balance client work with growing his business
Laura's big update: how she hired her first full-time employee (!)
Musings about why in-person everything seems to work better – even for introverts

I (Laura) mentioned a couple of episodes of the Diary of a CEO podcast. If anyone wants to give them a listen, here they are: