How to Go Viral on TikTok from Flighthouse

The New Music Business with Ari Herstand

05/19/21 • 62 min

Today's guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So," Internet Money's "Lemonade," Surfaces' "Sunday Best," and Arizona Zervas' "Roxanne." They are one of the best at what they do.

Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you're new to influencer marketing and TikTok, you're going to get a ton of valuable information out of this conversation.

6:00 - Background on Flighthouse and Austin Georgas

9:52 - The "Roxanne" campaign on TikTok

12:24 - Who is considered a "micro influencer"?

14:27 - TikTok's algorithm works much differently than Instagram's

18:45 - What it's like engaging micro influencers for a campaign

20:55 - Macro influencers and running campaigns with them

25:44 - What does viral and "number of videos" mean on TikTok?

29:29 - Using sounds on TikTok

39:36 - Does Flighthouse give creative guidance to influencers they're working with?

42:03 - How Flighthouse decides on influencers' compensation

48:10 - Working with labels' artists

51:19 - How many influencers does Flighthouse have in their roster?