Your 2020 Holiday Marketing and BFCM Playbook (Part I)

During this solo episode, we’re prepping early for the most important holiday season ever. BFCM isn’t a mystery anymore. Savvy brands have figured out how to maximize revenue while avoiding all the pitfalls of high ad costs, competition, and attention.

Here, I’ll share all our marketing secrets learned from Black Friday past and present a template of what to do in digital marketing, particularly email. You'll also learn about two huge early shopping holidays that many stores forget about, a template for your holiday email promotions, and how merchants can hack the BFCM calendar to get the most attention in what’s a very crowded promotion season. Stay tuned for our Part 2 episode – this holiday season is so important that one show just wouldn’t do it justice.

Want to see if your brand is ready for Black Friday? Take our eCommerce holiday marketing quiz on NeedleMovement.com.