When Father is Disappointed — Guest Jake Poinier from BoomVang Creative

04/12/10 • 87 min

Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. And Pete got his iPad. Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a "Vang" is.

Previous Episode

On the Poor Boat — Guest Dave Olsen from HootSuite

Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.

Next Episode

The Arbiters of Funny — Cheezburger CTO Scott Porad

Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight is both stupid AND mildly addicting. Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be... you. will. be.