The Naked Marketers

Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. Ask.com cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down.

Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. And Pete got his iPad. Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a "Vang" is.

Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to Austin for the event this year, check out what Dave and John have to say and then mark your calendars for this time next year, so you can join us for some beer and BBQ in Texas! Dave is a community wrangler for our favorite social media tool HootSuite, and you can find him on Twitter @DaveOHoots. John Biehler is an e-biz analyst and freakishly awesome photographer, and you can find him on Twitter @JohnBiehler.

We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores.

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Our first show goes off with nary a hitch. Join us and hear how much we love the iPad for no good rational reason at all, why we are fostering a gentle but roiling boil of angst in the general direction of geo-social services like Foursquare and Gowalla, and why we still think, even though the marketers have taken a bite out of the place, that Facebook is still an awesome place to be, if you can just ditch the Farmville for a spell. Thanks for joining us this week on the naked marketers.