Episode 4: Navigating the Sync Licensing World with Bryan Hinkley
07/16/24 • 24 min
Unlock the secrets to sync licensing and elevate your music's potential in the competitive landscape of TV, film, games, and advertisements. We'll guide you through the essential elements of synchronization, from understanding the true essence of your songs to the critical role of feedback in shaping how your music is perceived. Learn why correctly labeling your music is vital for matching search criteria and how proper clearance can make or break your chances of landing that coveted placement. Discover the free resources available on www.jonnyamos.com to manage these clearances effortlessly.
Our special guest, Bryan Hinkley of Gratitude Sound, lends his expertise on the ever-evolving music sync market. Bryan shares his journey through a decade of increased opportunities and intense competition, revealing the importance of forging strong relationships with clients and artists. Hear his insights on the role of technology in streamlining the process for music supervisors and why maintaining genuine quality is more crucial than ever. Bryan also sheds light on practical lessons in music supervision—adaptability, copyright law, and handling compromises in commercial projects. Plus, understand the profound impact a hit song can have when aligned with a brand, from the perspective of a seasoned industry professional.
https://www.gratitudesound.com
Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com
Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/
Email
[email protected]
Unlock the secrets to sync licensing and elevate your music's potential in the competitive landscape of TV, film, games, and advertisements. We'll guide you through the essential elements of synchronization, from understanding the true essence of your songs to the critical role of feedback in shaping how your music is perceived. Learn why correctly labeling your music is vital for matching search criteria and how proper clearance can make or break your chances of landing that coveted placement. Discover the free resources available on www.jonnyamos.com to manage these clearances effortlessly.
Our special guest, Bryan Hinkley of Gratitude Sound, lends his expertise on the ever-evolving music sync market. Bryan shares his journey through a decade of increased opportunities and intense competition, revealing the importance of forging strong relationships with clients and artists. Hear his insights on the role of technology in streamlining the process for music supervisors and why maintaining genuine quality is more crucial than ever. Bryan also sheds light on practical lessons in music supervision—adaptability, copyright law, and handling compromises in commercial projects. Plus, understand the profound impact a hit song can have when aligned with a brand, from the perspective of a seasoned industry professional.
https://www.gratitudesound.com
Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com
Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/
Email
[email protected]
Previous Episode
Episode 3: From Temp to Titan - Denise Beighton's Journey to Becoming an Artist Manager
What does it take to transform from a part-time temp into an international renowned artist manager? Join us on "The Music Business Buddy" as we sit down with the incredible Denise Beighton from Upside UK, who navigated the highs and lows of the music industry from her early days at RCA during the Bucks Fizz Eurovision era to the monumental shift into Sony Music. Denise shares her humble beginnings and the joyous, sometimes heartbreaking experiences that shaped her career, offering a unique insider’s perspective on the dynamic world of music management.
As social media continues to revolutionize the music industry, how do artists maintain genuine connections with their audience beyond the music? Denise dives into this complex topic, shedding light on the importance of lifestyle and shared values in today's artist-fan relationships. From the impact of TikTok on musical careers to the intricacies of managing major label artists, Denise recounts her unexpected journey at BMG and the lessons learned from navigating industry politics and building strong relationships.
What is the secret sauce for fostering successful music careers in a rapidly evolving industry? Denise emphasizes the crucial role of trust and mutual respect in artist management, highlighting her experiences with artists such as multi platinum selling Dance Pop sensation Karen Harding. She provides invaluable advice on staying authentic, being consistently discoverable on social media, and the power of self-belief. Tune in for heartwarming stories, practical tips, and a fascinating insight into the mind of one of the most loveable women in the UK music industry, as Denise inspires all creatives to stay true to their talents and embrace the journey with confidence.
Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com
Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/
Email
[email protected]
Next Episode
Episode 5: Maximise Your Music's Potential with Metadata
What if mastering your metadata could unlock new opportunities and streamline your music career? Join me, Jonny Amos, as I guide you through the often overlooked, yet crucial, realm of metadata in the music industry. In this episode, we break down the different types of metadata and explain why getting it right is vital for categorising music, collecting royalties, and ensuring accurate identification across platforms. With insights from Emily Jackson of Horus Music, you'll learn about common pitfalls and the importance of accuracy and timely submission. Avoid release delays and maximise your chances with digital service providers like Spotify and Apple Music by understanding essential metadata practices.
But that’s not all! We also delve into the complexities of genre definition in music creation. Find out how defining your genre early can help position your music within niche communities and boost your visibility on streaming platforms. From neo-soul to sludge metal, we'll show you how sonics, styles, and themes contribute to genre classification, enhancing your marketing strategies. Plus, I introduce a free metadata template available on my website www.jonnyamos.com to help you manage your metadata effectively. This practical tool will ensure you're ready for professional collaborations, making your journey in the music industry smoother and more successful. Tune in and elevate your understanding of both metadata and genre definition to better connect your music to its audience.
Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com
Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/
Email
[email protected]
The Music Business Buddy - Episode 4: Navigating the Sync Licensing World with Bryan Hinkley
Transcript
The Music Business Buddy .
Speaker 1The Music Business Buddy
Speaker 1Hello , big , warm welcome to everybody . You are listening to the Music Business Buddy , with me , johnny Amos , podcasting out of Birmingham in England . I am the author of the book the Music Business for Music Creators , available in hardba
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