How to create a brand that connects, resonates and sells as an artist - Tom Spark, E049

Platon is a renowned British photographer known for his distinctive portrait photography. He has photographed many prominent figures, including political leaders, celebrities, and cultural icons. His work is characterized by its intimate and powerful portrayal of his subjects, often capturing their essence in a single, striking image. In addition, Platon is also recognized for his significant contributions to human rights activism. Through his work with various organizations, including the Human Rights Watch and the United Nations, Platon has used his photography to highlight pressing social and political issues around the globe.
So then, what happens when a photographer becomes a powerful voice for societal change? Well, in our conversation, we unravel the profound responsibilities and emotional depths that come with capturing culture through the lens. We discuss how he perceives his crucial role of a cultural provocateur and photographers in general as societal ambassadors, focusing on human connections over technical expertise. Platon also shares deeply personal anecdotes, including the emotional struggle of photographing Muhammad Ali, and emphasizes the importance of legacy and having genuine conversations in an increasingly fragmented world.
Other insights:

• how the human capacity for survival and strength is found in authentic human connections;
• the complexities of political and corporate power and the urgent need for realism;
• the emotional depth behind Platon's work;
• Platon's personal observations and experiences throughout his projects;
• a collective yearning for meaningful stories that resonate and connect people;
• a plea to urge photographers to commit deeply to their craft;
• the necessity of stepping out of comfort zones and sharing power;
• how to contribute to humanity's collective reflection and connection through photography.

Platon is one of my biggest inspirations, and what better way to launch the 50th episode with a heavy-hitting, inspirational conversation with one of the best. Thank you to Platon, and thank you to all of you who listen, it is a privilege to be able to provide conversations such as these. Long may it continue.
Find Platon's work here: http://www.platonphoto.com
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