How to create a brand that connects, resonates and sells as a photographer - Tom Spark, E049
Explicit content warning
05/27/24 • 73 min
In this episode I spoke with brand expert Tom Spark, about how we create successful brands as photographers that propel our artwork forward and drive authentic, but popular communication.
Together, we talked a lot about the web of content creation and online representation—how to strike the right notes of enthusiasm, authenticity and clarity, and why your 'divine spark' might just be the one thing that sets you apart from the others.
Other topics of value that we discussed, include:
- value propositioning
- T-shaped personal branding
- personal interests vs. professional needs
- connecting your quirks with success
- mental health as a digital creator
- communicating with integrity and purpose.
Listen to this episode for some great tips and tricks when thinking about your brand as a creative - a subject that often gets overlooked but is one of the most important things to nail if you want to be successful in your creative journey.
Find Tom's info here:
Instagram: @tomspark_
Website: https://hoo.be/tomspark
______________________________________
Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Facebook and TikTok or check out my website for my complete portfolio of work.
yoreh.
www.yoreh.co
discount code: moodpdcst.23
My FREE eBook:
www.form.jotform.com/240303428580046
My FREE Lighting Tutorial:
www.mattjacobphotography.com/free-tutorial-sign-up
YouTube:
www.youtube.com/@mattyj_ay
Website:
www.mattjacobphotography.com
Socials:
IG @mattyj_ay | X @mattyj_ay | YouTube @mattyj_ay | TikTok @mattyj_ay
In this episode I spoke with brand expert Tom Spark, about how we create successful brands as photographers that propel our artwork forward and drive authentic, but popular communication.
Together, we talked a lot about the web of content creation and online representation—how to strike the right notes of enthusiasm, authenticity and clarity, and why your 'divine spark' might just be the one thing that sets you apart from the others.
Other topics of value that we discussed, include:
- value propositioning
- T-shaped personal branding
- personal interests vs. professional needs
- connecting your quirks with success
- mental health as a digital creator
- communicating with integrity and purpose.
Listen to this episode for some great tips and tricks when thinking about your brand as a creative - a subject that often gets overlooked but is one of the most important things to nail if you want to be successful in your creative journey.
Find Tom's info here:
Instagram: @tomspark_
Website: https://hoo.be/tomspark
______________________________________
Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Facebook and TikTok or check out my website for my complete portfolio of work.
yoreh.
www.yoreh.co
discount code: moodpdcst.23
My FREE eBook:
www.form.jotform.com/240303428580046
My FREE Lighting Tutorial:
www.mattjacobphotography.com/free-tutorial-sign-up
YouTube:
www.youtube.com/@mattyj_ay
Website:
www.mattjacobphotography.com
Socials:
IG @mattyj_ay | X @mattyj_ay | YouTube @mattyj_ay | TikTok @mattyj_ay
Previous Episode
Artist and Content Creator, or Artist vs. Content Creator? Pat Kay, E048
Pat Kay is a renowned photographer, content creator and now podcast host. So it seemed apt to hone in on the dissonance between art and content creation, and if indeed it's just an illusion.
Pat, with his wealth of experience across various creative domains, also talks frankly about the homogenization of 'art' in today's social media-driven culture. And together we discuss a label transformation from 'artist' to 'content creator' where we can be commercially savvy, without losing the soul of artistic integrity. It's a candid, but needed, look at the compromises needed to flourish in an era where digital presence is king.
We discuss many other topics as well, including the importance of digital assets, business-drivers in photography, the difference between good and great, and the future of photography in general. Pat also shares with me his transition to vlogging and podcasting, and how building a new community in Japan has sparked both personal growth and creative rejuvenation. We touch on the ethical quandaries of contributing to social media and consider our artistic responsibilities amidst the rising tide of AI in creative fields.
Find Pat's work on his platforms below:
Website: https://patkay.com/
Instagram: @pat_kay
YouTube: @patkay
____________________________________________
Message me, leave a comment and join in the conversation!
Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Threads and TikTok or check out my website for my complete portfolio of work.
YouTube:
www.youtube.com/@mattyj_ay
Learn with me
https://mattjacobphotography.com/voice-alchemy
My Newsletter
https://mattjacobphotography.com/newsletter
Website:
www.mattjacobphotography.com
Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay
Next Episode
How to create a brand that connects, resonates and sells as an artist - Tom Spark, E049
In this episode I spoke with brand expert Tom Spark, about how we create successful brands as photographers that propel our artwork forward and drive authentic, but popular communication.
Together, we talked a lot about the web of content creation and online representation—how to strike the right notes of enthusiasm, authenticity and clarity, and why your 'divine spark' might just be the one thing that sets you apart from the others.
Other topics of value that we discussed, include:
- value propositioning
- T-shaped personal branding
- personal interests vs. professional needs
- connecting your quirks with success
- mental health as a digital creator
- communicating with integrity and purpose.
Listen to this episode for some great tips and tricks when thinking about your brand as a creative - a subject that often gets overlooked but is one of the most important things to nail if you want to be successful in your creative journey.
Find Tom's info here:
Instagram: @tomspark_
Website: https://hoo.be/tomspark
______________________________________
Message me, leave a comment and join in the conversation!
Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Threads and TikTok or check out my website for my complete portfolio of work.
YouTube:
www.youtube.com/@mattyj_ay
Learn with me
https://mattjacobphotography.com/voice-alchemy
My Newsletter
https://mattjacobphotography.com/newsletter
Website:
www.mattjacobphotography.com
Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay
The MOOD Podcast - How to create a brand that connects, resonates and sells as a photographer - Tom Spark, E049
Transcript
How do we end up at $500,000 a month ? So you want to go in . So
MattI'm a big believer that all of us have
Mattwhat I call like a divine spark . I'm very particular on who I work with . How do we navigate the content creator space ? Help people for free ? Let's focus on who you are . Let's focus on uni
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