
Episode Sixteen: David Crooch • Ritual Beverage
11/16/21 • 31 min
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual Beverage Company, David Crooch. He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila. On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Ritual Beverage Website: http://www.ritualzeroproof.com
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual Beverage Company, David Crooch. He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila. On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Ritual Beverage Website: http://www.ritualzeroproof.com
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Previous Episode

Episode Fifteen: Elizabeth Edwards • H Venture Partners
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode fifteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and Managing Partner of H Venture Partners, Elizabeth Edwards. She gives us a view into the world of investing in, and growing science-based consumer brands. She takes us through the journey of what an investor looks for in the future success of a CPG brand and how to get the most out of the relationship. Don't miss this in depth discussion and advice session from a keen investor focused specifically in the CPG space.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The H Venture Partners Website: http://www.h.ventures
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Download The Investor's Guide to Outsourced Accounting: http://pages.accountfully.com/investment-firm-guide
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Next Episode

Episode Seventeen: Kyle Maggard • Over Easy
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode seventeen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of Over Easy, Kyle Maggard. As a former Army captain, and busy dad, Kyle was on the lookout for a convenient, healthy and tasty breakfast option. When thick, unappealing protein bars and the classic sugar laden options no longer cut it, Kyle started his own company to solve this problem. We learn some hands on, valuable pricing and development lessons from his journey as a growing company.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Over Easy Website: http://www.overeasyfoods.com
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
The Month End Podcast - Episode Sixteen: David Crooch • Ritual Beverage
Transcript
Welcome to the Month End, and CPG community chat. The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational worlds. Our guests will be key stakeholders from those same brands as well as other key contributors to the industry - all of which have vast experience and insights that will be shared with the audience.
Brad EbenhoehEpisode 16, with Dav
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