Episode Nine: Ibraheem Basir • A Dozen Cousins
04/13/21 • 23 min
In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir. Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.
He is no stranger to the complex food business, and has worked for large CPG companies. These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of "taste, health, and culture". It was also an untapped market in the food world.
Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.
You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on the Accountfully blog: http://blog.accountfully.com/tag/meet-our-clients
The A Dozen Cousins Website: https://www.adozencousins.com
Accountfully's Client Spotlight on A Dozen Cousins: https://blog.accountfully.com/client-spotlight-a-dozen-cousins
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Join The Accountfully Alliance Group:
Become part of the in-depth conversation with fellow CPG business owners
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
Use the power of your inventory to grow your business
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir. Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.
He is no stranger to the complex food business, and has worked for large CPG companies. These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of "taste, health, and culture". It was also an untapped market in the food world.
Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.
You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on the Accountfully blog: http://blog.accountfully.com/tag/meet-our-clients
The A Dozen Cousins Website: https://www.adozencousins.com
Accountfully's Client Spotlight on A Dozen Cousins: https://blog.accountfully.com/client-spotlight-a-dozen-cousins
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Join The Accountfully Alliance Group:
Become part of the in-depth conversation with fellow CPG business owners
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
Use the power of your inventory to grow your business
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Previous Episode
Episode Eight: Vanessa Pham • Omsom
In episode eight, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Omsom's CEO and co-founder, Vanessa Pham. Omsom is a new Asian food brand that exists to reclaim Asian flavors and creates products that honor and celebrate the communities that they represent. Their product is a starter, which is a pantry shortcut comparable to a simmer sauce or taco seasoning. It helps you create your favorite Asian dishes in under 30 minutes with a handful of fresh ingredients.
Visit the Omsom Website: http://www.omsom.com
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Next Episode
Episode Ten: Melissa Vitelli • Jar Goods
Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat. The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world. Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.
• • •
In episode ten, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Jar Goods, Melissa Vitelli. Melissa gives us a no-BS look into the challenges of an inventory based start up and how she and her partner have tackled them. This woman owned and run purveyor of quality sauces started based on a few things; to bring an exciting, fresh sauce option to the (stale) market, and to have a quickly prepared food that wasn't low quality (easier, faster, happier being the key words). Learn how Jar Goods differentiated themselves from the big dogs in the sauce category and ways being part of the Chobani incubator program helped them in - as Melissa puts it - unmeasurable ways.
You can also read more inside insight on how Accountfully helped the company in our Jar Goods case study: https://www.accountfully.com/case-studies/jargoods
SHOW NOTES and AUDIO RECORDING: http://www.accountfully.com/podcast
The Jar Goods Website: http://www.jargoods.com
Jar Goods Case Study: https://www.accountfully.com/case-studies/jargoods
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
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