Episode 18: Steve Luttmann • Tortoise and Volt
02/01/22 • 33 min
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode eighteen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Managing Director of Tortoise and Volt Marketing and Ventures, Steve Luttman. To say Luttmann is a success in the high end liquor space is a serious understatement. He shares his experience bringing brands to market for big companies like Unilever and LVHM's Moët Hennessy, and dives into his passion for developing the boutique craft alcohol selections seen in Tortoise and Volt's portfolio. Selections as eclectic as a Texas Hefeweizen Whiskey, a Midwest made American Vodka, and a ready-to-drink Old Fashioned named after a Revolutionary War icon. For anyone interested in his proven process going from concept to branding, to successful launch, this is the episode for you.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Tortoise and Volt Website: https://www.tortoise-and-volt.com/
American Liquor Company: https://www.americanvodka.com/
Bahnbrëcker: https://www.bahnbrecker.com/
Hercules Mulligan: https://www.herculesmulligancompany.com/
Leblon Cachaça: https://www.leblon.com/
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode eighteen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Managing Director of Tortoise and Volt Marketing and Ventures, Steve Luttman. To say Luttmann is a success in the high end liquor space is a serious understatement. He shares his experience bringing brands to market for big companies like Unilever and LVHM's Moët Hennessy, and dives into his passion for developing the boutique craft alcohol selections seen in Tortoise and Volt's portfolio. Selections as eclectic as a Texas Hefeweizen Whiskey, a Midwest made American Vodka, and a ready-to-drink Old Fashioned named after a Revolutionary War icon. For anyone interested in his proven process going from concept to branding, to successful launch, this is the episode for you.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Tortoise and Volt Website: https://www.tortoise-and-volt.com/
American Liquor Company: https://www.americanvodka.com/
Bahnbrëcker: https://www.bahnbrecker.com/
Hercules Mulligan: https://www.herculesmulligancompany.com/
Leblon Cachaça: https://www.leblon.com/
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Previous Episode
Episode Seventeen: Kyle Maggard • Over Easy
The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode seventeen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of Over Easy, Kyle Maggard. As a former Army captain, and busy dad, Kyle was on the lookout for a convenient, healthy and tasty breakfast option. When thick, unappealing protein bars and the classic sugar laden options no longer cut it, Kyle started his own company to solve this problem. We learn some hands on, valuable pricing and development lessons from his journey as a growing company.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The Over Easy Website: http://www.overeasyfoods.com
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
Next Episode
Episode 19: Jordan Buckner • FoodBevy
The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
• • •
In episode nineteen, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jordan Buckner, founder of TeaSquares and FoodBevy. Jordan has taken the lessons learned from running his own CPG company and parlayed it into a flourishing hub to align CPG brands with a (literal) bevy of resources and industry decision makers. Everything to help - from startup to scale. This episode offers some great insight into where to go first, once you've decided it's time to launch a brand in the CPG space.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast
The FoodBevy Website: https://www.foodbevy.com/
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.
The Month End Podcast - Episode 18: Steve Luttmann • Tortoise and Volt
Transcript
Welcome to The Month End Podcast, episode 18. With Steve Luttmann, how you doing today, Steve?
Steve LuttmannDoing good, Brad. How are you?
Brad EbenhoehDoing well. So, Steve and Accountfully has kind of a long standing relationship where we've supported some of your kind of overall brands that you're associated with. So at a high level, at this point I'
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