Showing Up for Yourself and Your Business Through Tough Times with Nina Tulio

01/22/24 • 33 min

Welcome back to another episode of The Modern Hairstylist Podcast. Today, I had the immense pleasure of chatting with Nina Tulio, a name that resonates with authenticity and inspiration in our industry. Nina, like a beacon of hope, shares her journey, reminding us that even through the toughest times, there's a light at the end of the tunnel. Her story is not just about resilience; it's a testament to the power of showing up for yourself and your business, even when the odds seem insurmountable.

Our conversation ventured into some deep and personal territories, exploring the challenging times Nina faced during the 2009 recession. The way she described her experiences – the emotional rollercoaster. Nina's story illustrates the importance of self-belief and the courage to make bold decisions, even when they scare you the most.

In this episode Nina gives us some real actionable things you can do today when facing down your own big decisions. Nina's approach to risk-taking is a lesson in itself. She emphasizes trusting your gut and listening to that internal compass that guides you through tough decisions. This sage advice is a goldmine for anyone at a crossroads in their career or personal life.

But Nina shares her triumphant turnaround – from being on the brink of closure to leading a thriving, profitable salon. Her journey is a beacon of hope and a powerful reminder that with persistence, adaptability, and a deep connection to your 'why,' you can overcome any obstacle.
If this episode resonated with you, I’d love to hear your thoughts. Your feedback helps us reach more beauty professionals, spreading inspiration and strength across our wonderful community. Remember, you're not alone in your journey.
Connect with Nina - Instagram @ninatulio or via her website ninatulio.com, where she has a tonne of free resources.

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Previous Episode

Debunking HUGE Misconceptions About THE MOST POWERFUL Strategy To Grow Your Clientele

Welcome back to the Modern Hairstylist podcast. Today we are diving into a topic that's not only close to my heart but also essential in shaping our careers in the beauty industry. We're unraveling the intricacies and misconceptions around specializing or niching down. This episode is a treasure trove of insights, whether you're just starting, already a niche enthusiast, or someone exploring new avenues in your styling journey.

Let's talk about the genius of specialization. There's a common myth in our industry that specializing limits your clientele. But let me tell you, specializing is like finding your own unique rhythm in the dance of hairstyling. It aligns perfectly with consumer behavior. When you become an expert in a specific area, you're not just another stylist; you become the go-to person for that particular need. It’s about being the solution to the unique problems your clients face. By specializing, you set yourself apart, command higher prices, and build a clientele that resonates with your passion and expertise.

Now, I want to demystify something crucial here. Specialization is not just about being a master of one technique; it's a dynamic marketing strategy. It’s about attracting the clients who are looking for exactly what you offer while still giving you the freedom to showcase your versatility. And remember, your niche can evolve with you. It’s not a permanent label but a part of your journey in this ever-evolving industry.

For those just starting out, the question often arises: to specialize or not? Here's my take – don’t wait. Specializing early can be an incredibly effective way to build your clientele quickly. But how do you find your niche? My advice is to seek varied experiences, ideally by shadowing experienced stylists. This is where you observe, learn, and gradually discover what truly excites you. Your niche should be something that not only showcases your skill but also ignites your passion.

And for those who love variety, consider specializing in an experience rather than a technique. But here’s the key – be specific. It’s not enough to offer a ‘luxury experience’; it needs to be unique and reflective of your brand identity. Your specialization should resonate with your clients and set you apart in their minds.

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Next Episode

How To Self Diagnose What's Not Working In Your Business

Welcome back to the Modern Hairstylist Podcast. Today's episode is going to be raw and real. We're diving deep into the fundamentals of our business - the nitty-gritty details that, while they may not be the sexiest topics, are absolutely critical for our growth and success. I know you're here for the latest and greatest tips, but trust me, understanding and refining the basics can bring about the most significant transformations in your business.

So, let's jump into how you can self-diagnose issues in your business that might be hindering your progress. The truth is, the answers lie in the data. I know, I know, numbers can be tedious, boring even. But remember, our business isn't here just to entertain us; it's here to help us grow and succeed. Tracking your numbers, understanding them beyond the basic revenue and client counts, can unveil crucial insights. You see, every client journey, every touchpoint, holds valuable data that can show you exactly where to focus your efforts.

So, I'm here to remind you to focus on the basics, lean into your numbers, and make decisions that are right for your unique business. And, I'm here to spill the real tea, offering authentic advice that's proven to work, not just fluff.
If this episode resonated with you, please leave a five-star testimonial. Your feedback helps us reach more hairstylists who could benefit from our candid, actionable insights.
Other episode of interest
5 Unique Metrics to Track The Health of Your Business

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