Planning Your Social Media Strategy Around A Big Life Event

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave).

If you are anything like me, you have probably wondered if you will have a thriving business to come back to?

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy.

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about:

• The importance of planning for the unexpected
• Staying relevant even when you can’t see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience
• Why mom’s need to create their own personal rulebook

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213