Episode 080: Stop Surviving & Start Living with Dr. Mcayla

02/27/17 • 68 min

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In this episode I’m joined by Dr. Mcayla, who is a licensed psychotherapist, Brain Training and MindSet Expert as well as an EMDR specialist. We’re talking all about our core beliefs – what they are and how to change them!

In this episode you’ll learn:

How Dr. Mcayla really began to understand what her true story was
What EMDR, or “Eye Movement Desensitization and Reprocessing” is all about
Why isn’t the mind talked about more often, and in particular, the psyche?
How we’re constantly defining ourselves while we sleep...
Most of our actions, feelings and behaviors come from the subconscious mind, but not many of us know what we have there!
Ways that our ego will counteract our core beliefs
How I survived when I was younger...
Why the subconscious mind will push back memories that don’t make us look good!
Society doesn’t define our truths; what defines us is the kind of person we are

In this episode you’ll learn:

How Dr. Mcayla really began to understand what her true story was
What EMDR, or “Eye Movement Desensitization and Reprocessing” is all about
Why isn’t the mind talked about more often, and in particular, the psyche?
How we’re constantly defining ourselves while we sleep...
Most of our actions, feelings and behaviors come from the subconscious mind, but not many of us know what we have there!
Ways that our ego will counteract our core beliefs
How I survived when I was younger...
Why the subconscious mind will push back memories that don’t make us look good!
Society doesn’t define our truths; what defines us is the kind of person we are

Previous Episode

Episode 078: What It Takes To Launch

On today’s episode, James talks with Online Business Strategist Zach Spuckler about the major mindset shifts he has made over the last year that’s enabled him to grow his business exponentially. Zach also shares an effective alternative to doing a really big launch, which you won’t want to miss!

When Zach first joined James’ Inner Circle Mastermind a year ago, he worked by himself and had just hit the 6-figure mark in his business. He now has a team made up of multiple people, but notes that it was the inner work he did that allowed him to expand to this.

Zach admits that he used to be a workaholic, and that his health started to suffer because of this. He had to step back and ask himself why he originally wanted to start the business, which was to have freedom. Here are just a few of his major breakthroughs:

Hire a team

Hiring his first VA helped give Zach the systems, and space to grow. During his last launch, he realized that hiring was never an external issue, but he was so busy working that he didn’t know internally what he really wanted.

He says that it’s not difficult to find exactly what you want when looking for someone to help; be clear about what you want and need, and put it out to your online community!

James believes it’s important to ask yourself what it’s costing you to not hire someone. How could you fill that time and space by doing something else that focuses on the big vision of your company and drives revenue?

The internal struggle may get quieter at the level you’re at, but it will start back up again at the next level and will always be there in some form or another. When you think that you’re ready to hire somebody, Zach recommends you trust yourself to take the risk and to handle the fallout if it doesn’t work out, or find people to support you if this should happen.

James feels it’s important to know that a lot of people have an illusion that they have to get rid of the fear around hiring or investing in themselves before doing it, but this just isn’t the case.

Entrepreneurs are rewarded for taking the risks

Remember that other people will love doing the tasks that you assign them, and you don’t have to feel guilty for giving them work. Zach says it was important for him to understand that his team wouldn’t resent him for this and they respect him for giving them work and paying them for their time. As an entrepreneur, you can actually enjoy your life and business, while at the same time empowering your team to grow with you! James likes to remind others that part of the “work” is actually resting so that you can recharge yourself.

Charge more money

As Zach has “levelled up,” he charges more so that he can create intimacy with his higher-level clients. By charging more, he also attracts the right clients. If you don’t increase your prices, he says that the only thing you’re doing is de-valuing yourself in the process.

James adds that so often people base their pricing on what people will pay for the product or service, which can be a mistake as there will always be people that can, or can’t afford it at every level.

Zach realizes that as his business grows, everything he does has an opportunity cost and his time is limited. He is careful not to undercharge so that he can continue to serve others through his business.

Pricing really comes down to valuing yourself and it’s important to have a logical conversation with yourself and know the true value of what you can offer.

There’s an easier (and lighter) way to launch

Zach notes that so many people get paralyzed by the thought of launching. Webinars can take many months to perfect, and video series can be expensive and time consuming. You don’t have to get overwhelmed though; by doing a challenge (or a “week long event” as Zach likes to call it), you don’t even have to charge people money for them to have the opportunity to see what it’s like to work with you.

When doing a challenge, you just have to show up, give them simple step-by-step tasks and let them prove to themselves, and you, that transformation is possible.

Remember, people want to be sold to on the last day of the event, just because you’ve shown them what’s possible. Show your audience what you can do for them and let them decide if you’re a great fit or not!

Submit Your Question!

LINKS:

Plan & Build Your 5-Day $10,000 Challenge-Style Launch

Next Episode

Episode 087: How to Actually Accomplish Your Goals

In this special bonus episode, James talks about how you can take your goal and actually turn it into a tangible result – like cash in the bank! He shares why it’s so important to not just set big goals, and how you can create the specific action steps to get there.

It’s necessary to blend things such as manifestation and spirituality with the action steps and the right plan. For James, the more he balances and integrates these things together, the better the results.

For a long time, his goal number seemed so far off and he just didn’t know how he was going to actually accomplish it. However, when you do know how to accomplish your goals the right way, you can literally create money on demand.

Being in the right environment is critical for achieving the results you’re after. To accommodate his growing team, James just moved his team to a bigger office, complete with a deck and view of the ocean. The importance of your environment can’t be underestimated!

After moving to New York in 2012 and almost burning out, James returned to Laguna Beach and he now has a much deeper appreciation for his hometown and where he chooses to live and operate his business.

It’s also key to find your “sweet spot.” For him, video creation has always been a fun and inspiring way to grow his business. You too should be infusing your creativity into your daily life, both personally and professionally.

Remember that a goal is not something that defines you or something you should identify your self-worth with. You are not measured by the levels at which you accomplish your goals, because you are the one that created the goal in the first place!

Steps to Accomplish Your Goals

Redefine the word, “Goal”

A goal is simply the indicator for the game that you are going to create, and it just identifies the level at which you need to show up. It allows you to determine what you need to do to play that game. For example, a 7-figure launch will require more stepping up than would a $10,000 launch.

For James it wouldn’t matter if he hit his goal, but what would really matter is if he stepped up and did what he said he was going to do for the launch.

Make three goals

For your next launch or promotion, set three goals: an audacious one that will stretch you (and literally cause others to think you were insane!), a safe goal or minimum you’d need in order to still be happy, and finally, a goal that lands somewhere in the middle of the other two.

Identify what it’ll take

Who do you need to be, and what is it going to take, in order for you to show up and align with your goals? Consider what it would look like if you were unstoppable!

You can still do you manifestations and set your intentions, but you absolutely must have a plan because no result is possible without inspired action.

Whatever platform or strategy you are using for your launch, you’re going to need a launch plan. There is no one “right way,” but the problem is most people choose parts of multiple plans and then they don’t execute fully on any of them.

Begin with the end in mind and work backwards. You should start with the last steps, as these are the ones that are the 5% of activities which generate 95% of the results.

Before taking action you will need indicators of performance, as every phase or step has mini-goals within the plan that correlate the main goal.

A lot of times we just need to be shown exactly what to do and then focus on the right things to put us back in the driver’s seat of goal setting. As the CEO or visionary of your business, you need to not just set big goals, but also to create a plan from that goal on how you’ll get there. Identify the right action items to get you the results and don’t forget that goal setting is just about setting up the game that you are about to play. Don’t be afraid to fail and as you play bigger games, you’ll learn some big lessons!

Submit Your Question!

LINKS:

Get James’ Free Webinar Launch Calculator!

The 7 Habits of Highly Effective People by Stephen R. Covey