#030 - Dmitry Shamis - Building Scalable Brand Systems: From Development to Creative Marketing Leadership

02/19/25 • 50 min

We explore how Dmitry's engineering mindset shaped his approach to brand building, treating brand components as "Lego blocks" that can be assembled in different ways. He shares practical strategies for creating reusable systems that empower teams across an organization while maintaining brand consistency.

Dmitry discusses the importance of emotional connection in B2B marketing, challenging the notion that business decisions are purely rational. He emphasizes how understanding universal human truths can help brands connect more authentically with their audience, regardless of the number of personas they serve.

The conversation also covers the critical aspects of system adoption and enablement, with Dmitry sharing his experiences implementing large-scale brand systems at HubSpot and helping clients overcome resistance to change.

Whether you're a marketing leader, brand strategist, or creative professional, this episode offers valuable insights into building scalable brand systems that drive consistency while enabling creativity.

Enjoy!

CONNECT WITH DMITRY

SHOW NOTES

00:00 Introduction to Reusable Modules and Components
00:39 Welcome to the Message Market Fit Podcast
01:24 Guest Introduction: Dmitry Shamis
02:09 Defining a Creative Brand
03:02 Challenges in Creative Teams
04:29 Transition from Web Development to Creative Marketing
09:17 The Importance of Curiosity and Problem-Solving
15:35 The Intersection of Brand and Product Marketing
26:44 The Importance of Translation in Marketing
28:01 Building a Brand Like Lego Blocks
29:16 Creating Reusable Marketing Components
30:45 Enabling Teams with Tools and Systems
37:30 Connecting Emotionally with Your Audience
40:38 Overcoming Habit and Apathy in Organizations
42:35 The Role of a Consultant in Driving Change
45:45 Looking Ahead to 2025: Setting Priorities
47:59 Conclusion and Final Thoughts

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Enjoy!

CONNECT WITH DMITRY

SHOW NOTES

00:00 Introduction to Reusable Modules and Components
00:39 Welcome to the Message Market Fit Podcast
01:24 Guest Introduction: Dmitry Shamis
02:09 Defining a Creative Brand
03:02 Challenges in Creative Teams
04:29 Transition from Web Development to Creative Marketing
09:17 The Importance of Curiosity and Problem-Solving
15:35 The Intersection of Brand and Product Marketing
26:44 The Importance of Translation in Marketing
28:01 Building a Brand Like Lego Blocks
29:16 Creating Reusable Marketing Components
30:45 Enabling Teams with Tools and Systems
37:30 Connecting Emotionally with Your Audience
40:38 Overcoming Habit and Apathy in Organizations
42:35 The Role of a Consultant in Driving Change
45:45 Looking Ahead to 2025: Setting Priorities
47:59 Conclusion and Final Thoughts

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Previous Episode

#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting Campaigns

Kevin discusses the unique challenges of B2B advertising compared to B2C, emphasizing the importance of audience qualification and dealing with abstract products. He explains his agency's approach to creating effective ad variations, focusing on visual headlines and leveraging the SUCCESS framework for brainstorming compelling ad ideas.

We explore the power law phenomenon in digital advertising and how it impacts ad performance and budget allocation. Kevin also shares valuable tips on working with enterprise clients, balancing creativity with data-driven decisions, and adapting messaging for different personas and decision-makers.

Whether you're a B2B marketer looking to improve your advertising ROI or a founder seeking to scale your business through paid channels, this episode offers actionable insights to elevate your advertising game.

Enjoy!