026: How to Stand Out in a Crowded Market with Rhiannon Curtis from RMHC

04/05/22 • 45 min

In todays' episode, I have the pleasure of interviewing Ronald Mcdonald's house manager and community engagement coordinator, Rhiannon Curtis. We discuss the incredible success of the International Women's Day Lunch's annual event. Together, we dive into how certain struggles, efforts and strategies have worked towards making the yearly event what it is today. This episode is more than just beneficial for other Non-For-Profit organisation's and can be translated and incorporated into other small business ventures and events that you may have.
We're going to start the conversation with discussing the importance of ensuring those involved in projects feel not only valued, but show reciprocated effort from other members, especially with events which are volunteer-based . We then move onto Rhiannon's success with increasing statistics surrounding 'The House of The Foster Retreat' and how she achieved such results. It's discussed how shifting perceptions and communicating to those involved were vital factors. Next, Rhiannon reveals how getting those who've used Ronald Mcdonald's resources to share their stories can be more impactful and important than just explaining the Non-For-Profit herself. We dive into the struggles and importance of separating your business from competitors and how that translates towards giving you that leading edge. Helping your current and potential consumers find relatability towards your business's purpose, can help build your relationship, giving you stronger potential for those purchases, or in Rhiannon's case, donations. Finally, we discuss the importance of using local talent and experts to specialise in certain departments, helping you work "smarter, not harder". With an incredibly interesting conversation, I can't wait for you to listen in.
Let's jump in!
For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Previous Episode

025: Teaching Your Kids About Algorithms

Navigating the online world as a grownup is scary on a good day. So how do we teach our kids how to use platforms such as YouTube and Google with caution? Because, let’s be real - we can't stop them from seeing, viewing and engaging with these platforms forever, as much as we might like to.

A recent experience with my seven-year-old after his YouTube habits got a little out of hand saw me draw a line in the sand and have a serious chat with him. My purpose was to make him understand how algorithms work and how more often than not, these platforms aren’t the product - we are!

Afterwards, we established some new boundaries and ground rules (and his mood improved) and it got me thinking how this might benefit all my small business family peeps, because if this can help you better understand how algorithm-based platforms work, it can help you empower your kids with knowledge in a way that they can understand, as well as place ourselves in a better position of control when it comes to how we use and consume on these platforms.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Next Episode

027: The 3 Ways I Was Able to Grow My Business In COVID

The whole COVID saga of 2020/2021 was, as I'm sure you can relate, was the craziest, weirdest, hardest time to have ever been in business in our living memories. I was one of the incredibly fortunate people to actually have a business grow during COVID - not only is what I do is digitally based (and there was a big need for that with shutdowns and restrictions and all of the uncertainty) but the nature of what I do is very compatible with the online way we had to do things for a while there.

There were a few fundamental things that I did that I have been doing for over a decade that put me in the best position possible in order to tackle that challenge when it arose. It actually didn't really have anything to do with business specifically, but it was more about things I told and did in and of myself, that pay dividends, both professionally and personally.

In this episode, I share with you the certain steps and strategies that have helped my brand navigate and survive the pandemic and how you can incorporate these into your business and everyday routine.

Let's jump in!
For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me