Episode 5: Interview with Andrew Larson, Gustave A. Larson Company

06/22/20 • 29 min

Over the last few years, Milwaukee-based HVACR distributor Gustave A. Larson Co. has implemented an agile management operating system, revised its sales model and refocusing service offerings. From the May 22, 2020 MDM LIVE episode, hear CEO Andrew Larson talk about how these work-in-progress transformation efforts have positioned the 430-employee company to weather the immediate impacts of the pandemic, and to accelerate growth going forward.

Hosts: MDM’s Tom Gale & Mike Marks, Indian River Consulting Group

Hosts: MDM’s Tom Gale & Mike Marks, Indian River Consulting Group

Previous Episode

Episode 6: Next Steps for the New Normal Sales Team

In this special one-hour edition of MDM LIVE (May 29, 2020), hear the latest intel on how distributors are shifting from face-to-face to low-touch sales engagement – remote selling, resetting roles for outside/inside/customer service teams, building a more digitally-enabled sales force, sales comp challenges, analytics and more.

Hosts: MDM’s Tom Gale & Mike Marks, Indian River Consulting Group

Next Episode

Episode 7: Jonathan Byrnes on Growing Customer Loyalty

Jonathan Byrnes, senior lecturer at MIT and founding chairman of Profit Isle, a profit acceleration SaaS company, talks about the key elements of profit segmentation to manage the shocks of the pandemic and strengthen customer relationships – better defined customer service levels by profitability, smart product substitution and inventory management, digital transformation and setting up resilient supply chain systems.

Hosts: MDM’s Tom Gale & Mike Marks, Indian River Consulting Group