24. Pay to Play - Using Paid Media to Catapult Your Brand From Zero to Hero with Youssef Ali
06/13/23 • 43 min
Are your marketing campaigns as effective as yelling at a brick wall?
Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.
Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.
This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.
Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:
Are your marketing campaigns as effective as yelling at a brick wall?
Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.
Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.
This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.
Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:
Previous Episode
23. The Customer Experience Bootcamp: Get Your Team in Shape or Watch Them Fail
Soft skills are so crucial in today's digital age of business. Without the necessary skills, your company's reputation could take a hit. It's vital to recognise the gaps in your team's abilities and give them the training they need to improve. Warren Buffett was spot on when he said it takes 20 years to build a reputation and only five minutes to ruin it.
Yikes!
That's why, in episode 23 of The Master Your Business Podcast, I explore three tips in-depth to help train your team with the soft skills they need to ensure your reputation is as you intend it to be. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:
https://www.deirdremartin.ie/blog/customer-experience-bootcamp-team-success
Next Episode
25. 5 Website Mistakes You Can’t Afford to Make
Your website is like your digital shopfront - it's often the first thing people see when trying to learn more about your business. And just as you would want to leave a good first impression with a potential client in person, you also want to leave a good impression online.
A well-designed website can help build trust with your target audience, establish your credibility, and ultimately drive conversions. However, many businesses make common website mistakes that can sabotage their online presence and turn off potential customers.
In this episode, I’ll discuss five website mistakes you can't afford to make and practical tips to avoid them. From unclear messaging to mobile optimisation, these mistakes can cost you potential customers and impact your bottom line.
Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:
https://www.deirdremartin.ie/blog/5-Website-Mistakes-You-Cant-Afford-to-Make
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