The Marketplace: Online Business | Marketing | Finance| Lifestyle - 204: Is Your Day Job Enough?

204: Is Your Day Job Enough?

02/14/21 • 40 min

The Marketplace: Online Business | Marketing | Finance| Lifestyle

Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East.

In Patrick's latest book The 10% Entrepreneur, he shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

As a 10% Entrepreneur himself, he has built a diverse portfolio of investments outside of his day job. This portfolio encompasses fast growing new ventures in the United States, Latin America, Europe, and Asia, including ipsy, the world’s largest online beauty community; Bluesmart, the inventor of the world’s first smart, connected carry-on suitcase; and Afiniti, a big data company that is reinventing the call center industry. He has also been a partner in several real estate investments.

What does it mean to be a 10% entrepreneur?
How do you begin the transition towards becoming a 10% entrepreneur?
How not to let the complacency trap get you?
Why failure sucks and what you can do about it?
The criteria for evaluating investment opportunities?
Is entrepreneurship over-hyped?

Sponsor/Partnership Thrive Themes Blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

In Patrick's latest book The 10% Entrepreneur, he shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

What does it mean to be a 10% entrepreneur?
How do you begin the transition towards becoming a 10% entrepreneur?
How not to let the complacency trap get you?
Why failure sucks and what you can do about it?
The criteria for evaluating investment opportunities?
Is entrepreneurship over-hyped?

Sponsor/Partnership Thrive Themes Blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

Previous Episode

203. Marketing: Do this on Instagram!

I had the pleasure of talking with someone that I’ve been following for a while, Jenn Herman, from Jenn’s Trends. We discussed ways to get the most out of Instagram with tips, and more. Jenn Herman has a unique perspective on business and success on social media, which earned her the prestige of being on the list of Top 10 Social Media Blogs three years in a row: 2014, 2015, and 2016. She is also the author of The Ultimate Beginner’s Guide to Instagram and Stop Guessing. Right now, 65% of the world’s top brands use Instagram and Jenn says the number continues to grow. There are 200 million monthly active users on Instagram, 70% of which log in daily. This is a huge base of people for marketers to reach. No matter who your target audience is, some of them will use the platform. You’ll hear why you can reach people more clearly through Instagram than you can with any other platform. As a marketer, you should aim to create original images for Instagram. There are many different ways to incorporate your products and services into an image to make it look more native and get better engagement. Sponsor/Partnership KDP Rocket Easy to use tool to help find bestselling book ideas, profitable niches, rank better in Amazon, & select Kindle keywords. Get your book noticed on Amazon. Other Info: A Brief History of Instagram's First Day (TIME article)

Next Episode

205. Permission to Screw Up

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.

In October 2017, she published her first book, "Permission To Screw Up," in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their "perfectly imperfect" stories of success to empower people with the knowledge that even if they screw up, they can still make it. Kristen and Student Maid have been featured in news outlets including PBS, FOX, Inc., TIME and Forbes. Her first TED Talk has received more than two million hits on YouTube.

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Other Links: What One CEO Did When 45 of Her Employees Quit (INC)