Owning Your Audience: Why First-Party Data Should be First on Your List

02/19/21 • 25 min

When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here’s the best part), you boost your bottom line. But how exactly do you better understand your audience? The answer is simple: first-party data. In this episode, we’ll dive into the benefits of first-party data — and highlight the differences between first-, second-, and third-party data.

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Tools of the Trade: Atenga Insights

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing landscape, and the tools at our disposal, we present our Tools of the Trade series.

In this episode, we sit down with Per Sjofors, Founder of Atenga Insights – a data-driven, predictive pricing service that combines market research with proprietary, AI-enabled analysis to measure and determine the prices customers are willing to pay.

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SEO x Paid Search: Pure Marketing Magic

Like peanut butter and jelly, some things are just better together. Search engine optimization (SEO) and paid search advertising are no exception. Think about it: SEO itself can be virtually cost-free, yet the results can take some time. And, while paid search gets you immediate results, it’s expensive. But together, you hit that sweet spot of better outcomes and insights — for fewer dollars. In this episode, we’ll show you how combining SEO and paid search strategies can make for marketing magic. All in just 20 minutes.