Lead Nurturing: How to Expedite the Buyer's Journey

11/21/19 • 18 min

Would you ever ask someone to marry you on the first date? Probably not. Like most romantic relationships, a customer typically needs nurturing before they’re ready to make a purchase – this is especially true when it comes to life’s most important decisions – whether it be buying a car, home, or maybe even an engagement ring. For marketers, the process of lead nurturing means delivering relevant information to a target consumer at each stage of their buyer journey – and when successful, expediting their path to a purchase decision. In this episode, we’ll discuss the process of lead nurturing, common tactics, the power of optimization and more.

Previous Episode

Meet the Marketer: Jackson Jeyanayagam, Clorox

In this episode, we sit down with Jackson Jeyanayagam, Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company.

As a seasoned brand marketer, Jackson has held a variety of positions during his illustrious 20-year career. Like many marketers, Jackson’s career started on the agency side, where he held a variety of roles and worked with brands such as Microsoft, T-Mobile, Old Spice, Dentyne, P&G, Jordan Brand, and NASCAR, among many others. Jackson then transitioned in-house, becoming the Head of Digital for Chipotle, followed by a CMO position at Boxed, where he was named to the Forbes CMO Next 2018 list – identifying the 50 CMO's redefining the role and shaping the future. In his current role at Clorox, Jackson is using his vast marketing and digital technology experience to help grow Nutranext’s direct-to-consumer business within the fast-growing health and wellness category.

Next Episode

Tools of the Trade: Atenga Insights

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing landscape, and the tools at our disposal, we present our Tools of the Trade series.

In this episode, we sit down with Per Sjofors, Founder of Atenga Insights – a data-driven, predictive pricing service that combines market research with proprietary, AI-enabled analysis to measure and determine the prices customers are willing to pay.