Industry Mix: Influencers

09/27/19 • 7 min

It’s no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the concept of influencers, the difference between micro-influencers and macro-influencers, and how he thinks the landscape will change in the near future.

Previous Episode

Meet the Marketer: Ben Widseth, Green Flash Brewing Co.

In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA.

With a well-established passion for marketing, Ben holds both agency and in-house experience. After starting his career with Ford Motor Co.’s dedicated agency Team Detroit (formerly known as GTB), Ben spent several years at Leo Burnett, working on both the Kellogg’s and McDonald’s accounts, before moving on to in-house marketing for Ally Financial, and then Anheuser Busch InBev, where he concentrated on brands such as Stella Artois and Shock Top. Now with Green Flash, Ben is focused on keeping craft beer fans thirsty for more, as their brand continues to innovate with experimental, limited-edition and seasonal offerings, in addition to their renowned lineup of long-time favorites.

Next Episode

Meet the Marketer: Jackson Jeyanayagam, Clorox

In this episode, we sit down with Jackson Jeyanayagam, Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company.

As a seasoned brand marketer, Jackson has held a variety of positions during his illustrious 20-year career. Like many marketers, Jackson’s career started on the agency side, where he held a variety of roles and worked with brands such as Microsoft, T-Mobile, Old Spice, Dentyne, P&G, Jordan Brand, and NASCAR, among many others. Jackson then transitioned in-house, becoming the Head of Digital for Chipotle, followed by a CMO position at Boxed, where he was named to the Forbes CMO Next 2018 list – identifying the 50 CMO's redefining the role and shaping the future. In his current role at Clorox, Jackson is using his vast marketing and digital technology experience to help grow Nutranext’s direct-to-consumer business within the fast-growing health and wellness category.