B2B marketing - making plans when the future is unknown

06/17/20 • 17 min

The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too).

In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while uncertainty remains.

Jodie and Jen take a look at which opportunities are missing right now and discuss how marketing professionals can pivot activity to stretch their budgets and seek out value in new places, using digital marketing as a core focus.

06/17/20 • 17 min

The Marketing PodCAST - B2B marketing - making plans when the future is unknown

Transcript

Emma:
Hello listeners, and welcome to our first ever Marketing Pod podcast. ‘B2B Marketing - making plans when the future is unknown’.

My name is Emma, I’m a content writer here at Pod and with me today, I have our lovely leaders Jodie and Jen.
Jodie and Jen founded the Pod back in 2013, and we’re all very glad that they did. We’ve grown so much in the past few years and, like any growing business, we’ve faced some challenges along the way - but I thin

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