The Marketing PodCAST

The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust and how recent digital trends might have eroded it and, more importantly, about the things B2B brands can be doing right now to restore it.

About Jason Riseborough: Jason is a professional marketer with over 20 years experience, specialising in digital and online marketing across both B2B and B2C. He’s gained that experience heading up digital marketing teams at Capita, Arup Warner Leisure and E.On. Find him at: https://www.linkedin.com/in/jasonriseborough/

The Marketing PodCAST returns with a new weekly format – who are we and why should you listen and subscribe? Each week, we'll be joined by guests, including our own wonderful B2B marketing experts to discuss hot topics, useful tips and the latest industry news.

As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.
In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving.
A great listen if you're about to assess new marketing agencies, prepping for a pitch meeting, or just interested in all things B2B marketing.

Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose.

About Glenn Smith: Glenn is a B2B marketing specialist with extensive experience in the utilities sector. He was most recently Sales and Marketing Director for Wave Utilities, a leading national water retailer formed from Anglian Water and Northumbrian Water Group. Glenn was involved in the rebranding of Wave and in the roll out of their leadership development programme, which delivered cultural change right across the organisation. Find him at: https://www.linkedin.com/in/glenn-smith/

The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their research

Hear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour and how this has created an increased need for an experienced and empathetic marketer in the c-suite.

As organisations are evolving to meet the altered expectations of their customers, so too is the role of the CMO, who is increasingly being called upon to provide crucial customer insight. In this influential position, the CMO must create robust strategies which will enable business growth during difficult times. So, as the ownership of customer insight shifts from sales to marketing, our podcast panel asks: what should senior marketers be doing now to make sure they are ready to lead their businesses to success - and what skills, tools and technology will they need to gather around them during the coming years.