Doug Zarkin – CMO of Pearle Vision

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04/30/20 • 42 min

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The Marketing Playbook with Mark Friedman

Doug Zarkin, the Chief Marketing Officer of Pearle Vision, adds his page to the Marketing Playbook. Hear how to use effective listening to be an effective leader, how to make decisions based on data and other factors, how to leverage what you've learned for the next step of your career, how graduate business school compares to undergrad, and the differences in working for an agency vs. client side. Connect with Doug on LinkedIn and on Twitter at @DougZarkin

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Todd Saunders – CEO of AdHawk and FloorForce

Todd Saunders, the Co-Founder and CEO of AdHawk and CEO of FloorForce, adds his page to the Marketing Playbook. Hear how to use networking to advance your career, how to present your full plan and trajectory, how to create a great tool for a specific customer, how to attract investors to your business, and Todd’s journey from working at Google to building a multimillion-dollar startup. Connect with Todd on Twitter at @ToddSaunders and on LinkedIn

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