27 - Marketing Lessons Small Business Owners can take from Netflix

In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!
How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.
If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.
Links from the show:
Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Episode 25 - Copywriting that Converts : A step-by-step guide
https://www.buzzsprout.com/1074400/5960503-25-copywriting-that-converts-a-step-by-step-guide

Episode 17 - The Key to Creating Viral content on Instagram
https://www.buzzsprout.com/1074400/5115958-17-the-key-to-creating-viral-content-on-instagram

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