The Luxury Creative
Jo Eleanor
Are you tired of posting on instagram and finding little traction with an unengaged audience, or maybe finding it hard to stand out from all the similar businesses within your space?
Even when you’ve found customers for your offering it can be difficult to find multiple streams of revenue to supercharge your income as a service based business.
Let’s break the belief that you have to be a “starving artist” to create a magical business. In this podcast, we will cover the all the things i’ve learnt in my business, on my journey to reaching my goals working with the biggest luxury brands in the world and creating multiple offerings to my dream audience, resulting in a multiple 6 figure business.
It’s everything you need to know to turn your creative passion into a thriving business. We also cover social media marketing, cultivating creative inspiration, working business to business, creating a personal brand and more!
Find me at www.theluxurycreativebusiness.com and our socials over at www.instagram.com/the_luxury_creative
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Top 10 The Luxury Creative Episodes
Goodpods has curated a list of the 10 best The Luxury Creative episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Luxury Creative for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Luxury Creative episode by adding your comments to the episode page.
Going viral on Instagram - 26M views & 27K following - my tips!
The Luxury Creative
02/07/22 • 57 min
26 Million views and 27,000k new followers is bound to get you some attention! But not is all as rosy as it sounds when you suddenly get thrown in the deep end of a mega viral reel. In this weeks podcast episode i share all about my experience with going viral on instagram.
Sounds like a dream come true but in all honestly it really just depends on WHY your real is going viral and definitely proceed with caution.
The pro’s, con’s and the elements of a video that can really determine whether it’ll be a viral success or not. Definitely some amazingly helpful hints to help you create your most viral reel yet.
As always i’ll talk candidly and share as much help as i possibly can!
Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - Free E-book download
Website - The Luxury Creative
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My biggest business flops and how to avoid them!
The Luxury Creative
01/31/22 • 51 min
Instagram is a highlight reel and this goes for businesses as well. My creative business page doesn’t always show the realities of what happens behind the scenes and just like everyone else i’ve made some mistakes that have cost me!
In this episode i talk about my 3 biggest business flops to date and the lessons i learnt from them and most importantly, why i wouldn’t change my journey at all.
So next time you think someone you follow is infallible - think again! Even the most successful businesses have skeletons, mistakes and regrets.
Hopefully mine will help you to not make some costly time and money errors.
Don't forget to download my free e-book - 35 ideas to make money in your creative business
Create valuable instagram growth & common mistakes i see being made.
The Luxury Creative
08/26/21 • 39 min
Struggling to get traction on instagram? You’re not alone, this is one of the biggest complaints i hear and also one of the most disheartening things about creative business. It can be so easy to attribute our value as an artist to our follower count but at the end of the day we are in business to make a profit and live your dream life, not win a popularity contest.
This weeks episode is all about how to create valuable instagram growth. Build an audience of your ideal client who is engaged with your account and actively wants to be part of your world and community, regardless of your follower count.
I go through the most common mistakes i see creatives making on instagram and the most successful thing you can do today to turn your instagram into a supercharged lead magnet into your business.
Stop telling yourself it’s the algorithms fault, you don’t have time or it just doesn’t work for you, its most likely that your making some of the mistakes i’ve listed, don’t worry i got you on this!
Follow me on instagram HEREDon’t forget to download our free ebook - 35 ways to add additional income into your business. Link -HERE
Pitching Pt 2. All the questions you really want - answered!
The Luxury Creative
12/13/21 • 39 min
I had no doubt our episode on pitching would be a popular one! I know first hand the absolute lack of good information out there regarding how to get work with your dream clients as a creative.
I’d even go as far as to say the word “Pitching” really only started to become known when artists such as myself started talking about how they got work beyond just good brand awareness.
Quite frankly in 2021 i don’t think a brand awareness strategy is enough to secure your dream clients. Instagram is becoming overly saturated and honestly, why wait years for the work to come to you.
Naturally i had a lot of questions come up regarding pitching so i’ve answered some of the questions on today’s podcast and i think it’s really insightful to start to understand the nuances of what makes a great pitch and how to get started.
I will be creating more resources around pitching to make sure i’m imparting everything i know about the topic to get you landing your dream clients within weeks (like my coaching students have!)
Want to find your creative business niche/offer to become the stand out, booked out, go-to creative in your space? Download the calculator HERE
Diane Khoury Weddings & events - Talks creative business from the start to international stardom (PART 1)
The Luxury Creative
10/11/21 • 70 min
Diane Khoury of DK Weddings & Events, an internationally known wedding planner who has created some of the most iconic and recognisable weddings in the world. She has created some of the most memorable weddings in Australia and also some of the incredible designs seen on the international stage for her high budget clients.
In this interview i discuss with Diane how her business began and the key things she did differently to create a space for herself in a wedding landscape, which at the time barely knew about wedding planners.
We talk about the importance of branding, pitching, customer journey and building trust to ensure your clients know you will deliver 100% of the time.
In this epic 2 part interview i explore a side to Diane's business i've rarely seen discussed but so worth taking careful attention to - the inner workings of a truly magnificent creative business.
Find Diane's work here - https://www.instagram.com/dianekhouryweddingsandevents
Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - DOWNLOAD HERE
The one thing that could be holding you back the MOST - You! - [Part 2]
The Luxury Creative
09/30/21 • 42 min
In Part 2 of my mindset episodes for the podcast i go into some of the most common mindset issues myself and other fellow creatives experience.
I truely believe that sometimes the true block in our pathway to success is our inability to get out of our own way, dissolve the negative mindsets that are standing in our way and some times in extreme cases this can literally manifest in self sabotage in the form of procrastination, fear & limiting beliefs - ultimately stopping us from reaching our full potential.
In this episode i discuss money mindset issue, imposter syndrome, fear and limiting beliefs and how you may not even be aware they are causing havoc in our lives.
Follow my journey on instagram HERE
If you haven’t already don’t forget to download our step by step free guide to creating your ultimate business niche HERE
Setting actionable goals to supercharge your business in 2022
The Luxury Creative
01/10/22 • 30 min
I think that setting tangible achievable goals in your creative business is one of the most important elements to your success. I would even argue is it even possible to achieve monumental success without first laying out your intentions and creating the road map to get there.
One of the less commonly spoken about problems however is over estimating how much is actually achievable in a year and setting unrealistic expectations on yourself and your business that can lead to burn out and feeling like a failure, when really the only thing you failed at was setting tangible goals.
I want to share my insights in how i map out goal setting in my business and why i think it’s so important to clearly define your intentions for your life as well as your business because setting crazy achievement goals for your business might mean sacrificing some life goals in the process.
Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - BUSINESS PHASE QUIZ
Website https://theluxurycreativebusiness.com/
How Olivia Bond Diamonds has turned the traditional jewellry business model on it’s head.
The Luxury Creative
08/09/21 • 66 min
This episode i interview the fabulous Olivia Bond Diamonds, this episode is an absolute gem! (No pun intended!) for anyone who’s ever thought they couldn’t pursue their passion because of lack investment capital or not liking the way other people in their industry do it, Olivia shares some incredible insights into how she re imagined the Jewellry business without needing to invest a tonne of money and used the power of connection, super solid brand values and an incredible personal style to build a beautiful business.
She is the perfect example of how to seamlessly blend her family life with her children, socialite world & the ultimate selfie game (not to mention #stackgoals) with her jewellry and authentically featuring the IT girls she creates pieces for, all while maintaining a warm, inviting air to her.
She is proof that when you live your business through passion & creativity and you know the real reason why you do what you do every day - this will always come through in your business.
This episode also helps me to highlight why i think her business model is so powerful and how to start to scale once you’ve built a cult following.
I think you are all really going to enjoy and get so much value out of this one!
You can find Olivia on instagram https://www.instagram.com/oliviabonddiamonds/
Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - HERE
Sandra Stewart talks about an epic business pivot and women investing in their own financial’s
The Luxury Creative
07/12/21 • 51 min
Introducing Sandra K Stewart - Accomplished fashion illustrator talks about how she’s had an incredible business and brand pivot and still kept and grown a very engaged audience that have been so interested in seeing her personal journey through entrepreneurship and business. How she’s managed to achieve that with two polar opposite topics. How she authentically let her audience share her journey and how that built and even more loyal following.
Her own personal journey on the hard lessons she learnt about being in control of your own finances regardless of your relationship status.
How letting go of the instagram image that we are so often scared to tarnish was the best thing she could have done to move forward in her life to talking about her passions and why she believes all women need to take a closer look at their investments and finances.
She offers the most surprising secrets to the key to being financially free and savvy in your creative business and i love that she has a unique perspective on how she moved on from her illustration career to creating tools to help women with their money.
Find Sandra’s instagram page HERE and her digital products HERE.
Download our free E-BOOK 35 revenue streams for creative business HERE
Written Word Calligraphy shares her secrets to worldwide success.
The Luxury Creative
02/21/22 • 68 min
World-renowned calligrapher & wedding stationery designer Karla Lim, owner of Written word calligraphy. Her incredible journey includes growing her instagram platform to over 130,000 followers, multiple product offerings including calligraphy tools & wax seals and then building to workshops and business courses.
One of our best interviews to date - Karla shares the journey from having one core offer of her custom wedding invitation suites to having multiple income streams in a fascinating look behind the scenes of an established business and her insights into when it's the right time to start looking at growing and adding other offers.
We discuss her wedding invitation course and valuable insights into her program for calligraphers to turn into wedding stationery designers.
To discover some multiple income streams for yourself don't forget to download my free e-book "35 ideas to make more money in your business" 35 revenue streams E-Book
Follow Karla's journey on Written Word Calligraphy - Instagram
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FAQ
What is the most popular episode on The Luxury Creative?
The episode title 'Going viral on Instagram - 26M views & 27K following - my tips!' is the most popular.