205: Leveraging Your Center of Influence for Better Referrals with Matt Ward

11/03/21 • 29 min

Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place.

In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to connect with others.

Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year.

In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss:

1:53 why elevator pitches don’t work

5:15 how you can do more business with people who bring you joy

6:44 what freedom as a business owner looks like

9:01 the key component in getting better referrals

10:29 the type of revenue that every business needs in order to be successful

12:37 when and why you should fire clients

17:04 the statistics behind referrals and the best place to get them

21:00 the difference between marketing and referrals

22:58 what you should ask for instead of referrals

Want more from Matt? You can visit his website at breakthrough-champion.com Matt also has a free referral guide you can access to fire up your referrals here

Connect with Matt on Social:

LinkedIn: @mattwordspeaks

Facebook: @breakthroughchampion

Learn more from Matt by reading his books:

“MORE Word of Mouth Referrals: Lifelong Customers and Raving Fans”

“The High-Five Effect - How to Do Business with People Who Bring You Joy”

Listen to Matt’s Podcast, “The Mass Business Podcast” on all major podcast platforms.

Today’s episode was all about referrals. And the main point of referrals is to increase our sales. If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year.

In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss:

1:53 why elevator pitches don’t work

5:15 how you can do more business with people who bring you joy

6:44 what freedom as a business owner looks like

9:01 the key component in getting better referrals

10:29 the type of revenue that every business needs in order to be successful

12:37 when and why you should fire clients

17:04 the statistics behind referrals and the best place to get them

21:00 the difference between marketing and referrals

22:58 what you should ask for instead of referrals

Want more from Matt? You can visit his website at breakthrough-champion.com Matt also has a free referral guide you can access to fire up your referrals here

Connect with Matt on Social:

LinkedIn: @mattwordspeaks

Facebook: @breakthroughchampion

Learn more from Matt by reading his books:

“MORE Word of Mouth Referrals: Lifelong Customers and Raving Fans”

“The High-Five Effect - How to Do Business with People Who Bring You Joy”

Listen to Matt’s Podcast, “The Mass Business Podcast” on all major podcast platforms.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

Previous Episode

204: From Crap Magnet to Miracle Magnet with Elvira Hopper

Through a mental health breakdown that turned out to be her biggest blessing, Elvira Hopper, Founder of The Love Your Vibe Transformation, left behind a 20 year, 6 figure, award-winning big pharma career to live her most aligned & authentic fully self-expressed BEST LIFE...free of mental health & marital struggles in her late 40's. Her transformation led her to miraculously becoming a pro jazz artist at 51.

She has performed & recorded on world class jazz stages with and for celebrities, including Oprah Winfrey's beloved, Stedman Graham. Elvira doesn't work a day in her life as all she chooses to do is in her joy & genius zone. She believes we could create 'heaven-on-earth' if we ALL lived 'aligned, authentic & fully self-expressed'!

In Episode 204 Lisa and Elvira sit down to discuss:

1:50 how to create boundaries around your energy

4:40 what it looks like to be fully aligned with your authentic self

6:40 what it looks like to call on your highest self

13:30 what happens when we are out of alignment with our true selves

16:20 why we get bullied as adults

18:30 the good that can come from rock bottom

20:05 how to be humble but fierce

24:00 why sound healing may be the way you can finally unlock the power of meditation

28:00 how to get into a good headspace

29:33 what people want to see instead of “perfect”

If you are ready to live in alignment, to love your vibe, to stop living in fear and want more time with Elvira, make sure you visit her at www.elvirahopper.com or follow her on social @evhopper and @theloveyourvibetransformation.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

Next Episode

206: How to Sell Successfully and Authentically with Nikki Rausch

Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven, is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process.

With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.

Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically.

In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss:

6:09 what buying signals are and ways to act on those signals

7:42 what not to say when someone asks for your pricing

9:37 what the selling staircase is and why it’s important to know what step you are on

11:58 the two big missteps we make (in business and in life)

20:08 what you need to do in order to gain long-term referrals

23:32 why you shouldn’t chase clients

25:53 how to ask permission to sell to someone

32:39 why it’s a good thing to attract and repel customers

If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at yoursalesmaven.com An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki on all the social media platforms:

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://www.linkedin.com/in/nicolerausch/

If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.