The Lift - A Client Giant Podcast - #12: 4 Weddings and Your Funeral

#12: 4 Weddings and Your Funeral

03/11/20 • 25 min

On today's episode, Jay grabs the verbal chef knife and puts branded gifts on the chopping block. We take a dash of sarcasm, a pinch of wit, and throw it all in the pot set to high. This episode puts the purity of your branded gifts on the grill

Let's see how well they cook and ask if anyone wants a dish of your name on their plate.
Link to see Jeff's shoes: http://bit.ly/38H9rMb

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#11: John Williams, Seth Godin, and a Homeless Man

Ah. The good old days when you could just walk into a Blockbuster Video, grab the hottest Jim Carrey movie on VHS, pick up some popcorn, and graduate with a degree in marketing techniques that are 20 years ahead of their time. No, this isn't fiction and these things don't only happen in the movies.
On today's episode, Jeff gives us a table read of the masterclass that was put on by an unexpected source as he was walking into a Blockbuster Video. Ingredients contain a dash of nostalgia to test your memory and your ears so put your learning cap on! Take notes from this charming lesson in marketing that sticks.

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#13: Good Gone Viral

During these times, there’s a natural inclination to look inward and focus on protecting one’s self. After all, we’re taught to put the oxygen mask on ourselves before helping others. Yet as we distance ourselves from one another, it’s important to realize that we are now more connected than ever... and there is strength in numbers.

As we work to do what’s best for ourselves, our families, and our friends, let’s also do our best to focus the lens outward. When you’re unable to dine at your favorite restaurant, what happens to that business owner and their staff? When you cancel your group fitness class, what happens to that instructor’s income? If you’re able, maybe pay for that scheduled appointment that got cancelled. Or...if possible, take care of your landlord sooner knowing he/she may not be able to collect payment from others...it’s all a domino effect.

If we all zoom out for a second, we may be able to self-audit our resources and perhaps realize we have enough. Maybe even enough to notice we might have the power to help someone else in need. Sure, it might be scary. But I can promise you, it’ll be worth it. No one ever went broke from giving.

Jay, Jeff, and the Client Giant family are committed to doing what we can to go outside the scope of what’s expected. If you, a family member, a friend, or a distant acquaintance are going through a dire time right now, we want to know. Maybe we can help.

Please email us the details at [email protected] and we will be spending this week doing what we do best in trying to help. Stay healthy, stay safe. This too shall pass.