#10: The Most Expensive Pot Pie I've Ever Had

02/26/20 • 35 min

Just as creating massive craters can be done with small rocks, changing the world can be done by holding the door for someone, or paying for the drinks for the people behind you at the drive-thru. The effect of good deeds doesn't stop at your participation, their intention and will carries to the next like a good vibe virus. Everyone wants to feel good, special, and when anyone shares their good deed, we want to share that currency with everyone. It's the simple nature of human reciprocity.
On today's episode, Jay shares the smallest gesture someone gave him that still has him talking 13 years later.
Grab your forks and pot pie, and hop aboard. We're going up.

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#9: Everyone is Pregnant!

On today's episode of The Lift, Jeff Jackel gives us the run down on how everyone seemingly becoming pregnant was the ticket to teaching empathy, and utilizing this strange phenomena to connect with people.
Grab a drink and some popcorn and up the dial, this episode will have you seeing things differently in the span of 15 minutes. (Literally)

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#11: John Williams, Seth Godin, and a Homeless Man

Ah. The good old days when you could just walk into a Blockbuster Video, grab the hottest Jim Carrey movie on VHS, pick up some popcorn, and graduate with a degree in marketing techniques that are 20 years ahead of their time. No, this isn't fiction and these things don't only happen in the movies.
On today's episode, Jeff gives us a table read of the masterclass that was put on by an unexpected source as he was walking into a Blockbuster Video. Ingredients contain a dash of nostalgia to test your memory and your ears so put your learning cap on! Take notes from this charming lesson in marketing that sticks.