This One Daily Content Strategy Could Rocket Your Mortgage Business! w/ Jason Stier

02/01/24 • 43 min

Ever find yourself scrolling through a barrage of self-promotion on social media, yearning for something genuine? Jason Stier steps away from the usual mortgage talk to share a slice of real life with his daily Facebook thoughts, and these sparks of authenticity are lighting up the internet. Tune into our chat with the VA loan maestro as he opens up about the magnetic pull of being your true self online. From fatherhood to facing everyday hurdles, Jason's straightforward and engaging posts remind us that it's the personal touch that truly resonates with audiences.
Who knew that a military strategy could teach us a thing or two about standing out in the business world? In this episode, Jason draws parallels between the battlefield and content creation, underscoring the importance of consistency and niche-focused know-how. Witness how a simple, yet effective routine of sourcing inspiration from everyday interactions can produce meaningful content that strikes a chord. We also tackle the delicate dance between professional life and personal time, highlighting how our social media personas can serve as a professional tool while offering a glimpse into our true selves.
As we wrap up our enlightening discussion, it's clear that providing value should be at the heart of every content strategy. Jason's 'Did You Know' series serves as a masterclass in delivering educational content that not only informs but also builds community. We encourage you to soak in the wisdom Jason imparts on VA loans and so much more. If his insights stir something within you, consider magnifying our voice with a review, and don't forget to subscribe for a steady stream of enriching dialogues just like this one.
You can follow Jason on Instagram at https://www.instagram.com/va_loan_boss/
You can follow Phil on Instagram at https://www.instagram.com/phildodds/

Previous Episode

Revolutionizing Mortgage Content: Trevor York's Guide to Authentic Engagement and Growth

In this episode, Phil interviews Trevor York, a successful mortgage loan officer and content creator. They discuss the importance of making mortgage content interesting and engaging, and how to find a niche and grow a following. Trevor shares his roadmap for converting content into mortgage applications, including the optimization of website links. They also discuss the value of investing in camera equipment and setting up a consistent content creation space. Trevor emphasizes the impact of quality in content creation and the benefits of joining Forward Academy for guidance and support. They conclude by discussing the options for editing videos and hiring help. In this conversation, Phil and Trevor York discuss the importance of editing in content creation and the benefits of outsourcing the editing process. They also explore the idea of whether businesses can survive without social media and the role of building relationships in sales. Trevor shares his perspective on adapting and enjoying the content creation process, and they provide recommendations for cameras, microphones, and lighting equipment. Overall, the conversation emphasizes the value of creating relationships through content and finding strategies that work for individual preferences and goals.

Takeaways

Make mortgage content interesting and engaging by focusing on value and finding ways to catch people's attention.
Optimize website links to capture potential customers and create a funnel for conversion.
Invest in camera equipment, such as a microphone and light, to improve the quality of your videos.
Set up a consistent content creation space to reduce friction and make it easier to create videos.
A professional Zoom setup can elevate your brand and make a positive impression on clients and partners.
Batch making content saves time and allows for more efficient video creation.
Consider joining Forward Academy for guidance and support in creating engaging mortgage content.
Editing videos can be done independently or by hiring help, depending on your resources and preferences. Break down content creation into five steps: ideation, refining, shooting, editing, and distribution.
Outsource the editing process to save time and focus on other aspects of content creation.
Building relationships is at the core of sales and can be achieved through various methods, including social media.
Adapt and find strategies that work for you, while also enjoying the content creation process.
Invest in quality equipment, such as cameras, microphones, and lighting, to enhance the production value of your content.

Next Episode

How To Generate Leads for You and Your Agents With Home Walkthrough Videos w/ Johnnie Mercado

Unlock the secrets to revolutionizing your professional presence as we host the ever-creative Johnnie Mercado, a trailblazing loan officer from Ventura. His genius in harnessing social media to connect with communities and enhance mortgage content is nothing short of inspiring. Prepare to be enlightened on why loan officers should don their marketing hats first, and how this focus on providing value can lead to a more substantial, rewarding career. Johnny’s story of persistence through early doubt to becoming a beacon of advice and education offers an invaluable blueprint for leveraging the power of a strong online presence. We break down his home tour videos and how he leverages them to not only grow his brand, but to generate leads for his business.
Follow Johnnie Mercado on IG at https://www.instagram.com/johnniemercado/
Follow Phil Dodds on IG at https://www.instagram.com/phildodds/
All the gear I use to create content can be found at www.phildodds.com

The Level Up Your Content Podcast - This One Daily Content Strategy Could Rocket Your Mortgage Business! w/ Jason Stier

Transcript

Speaker 100:00:00.300

Well , hey , everybody , welcome to the level up your content podcast , where we help mortgage loan officers make better mortgage content every day . Super excited to be back with you guys this week and we have a real special guest on the podcast today and he's special because he's the first two-time Guest on the level up your content podcast . Super excited to have him . Jason Ste