Revolutionizing Mortgage Content: Trevor York's Guide to Authentic Engagement and Growth

01/18/24 • 57 min

In this episode, Phil interviews Trevor York, a successful mortgage loan officer and content creator. They discuss the importance of making mortgage content interesting and engaging, and how to find a niche and grow a following. Trevor shares his roadmap for converting content into mortgage applications, including the optimization of website links. They also discuss the value of investing in camera equipment and setting up a consistent content creation space. Trevor emphasizes the impact of quality in content creation and the benefits of joining Forward Academy for guidance and support. They conclude by discussing the options for editing videos and hiring help. In this conversation, Phil and Trevor York discuss the importance of editing in content creation and the benefits of outsourcing the editing process. They also explore the idea of whether businesses can survive without social media and the role of building relationships in sales. Trevor shares his perspective on adapting and enjoying the content creation process, and they provide recommendations for cameras, microphones, and lighting equipment. Overall, the conversation emphasizes the value of creating relationships through content and finding strategies that work for individual preferences and goals.

Takeaways

Make mortgage content interesting and engaging by focusing on value and finding ways to catch people's attention.
Optimize website links to capture potential customers and create a funnel for conversion.
Invest in camera equipment, such as a microphone and light, to improve the quality of your videos.
Set up a consistent content creation space to reduce friction and make it easier to create videos.
A professional Zoom setup can elevate your brand and make a positive impression on clients and partners.
Batch making content saves time and allows for more efficient video creation.
Consider joining Forward Academy for guidance and support in creating engaging mortgage content.
Editing videos can be done independently or by hiring help, depending on your resources and preferences. Break down content creation into five steps: ideation, refining, shooting, editing, and distribution.
Outsource the editing process to save time and focus on other aspects of content creation.
Building relationships is at the core of sales and can be achieved through various methods, including social media.
Adapt and find strategies that work for you, while also enjoying the content creation process.
Invest in quality equipment, such as cameras, microphones, and lighting, to enhance the production value of your content.

Takeaways

Make mortgage content interesting and engaging by focusing on value and finding ways to catch people's attention.
Optimize website links to capture potential customers and create a funnel for conversion.
Invest in camera equipment, such as a microphone and light, to improve the quality of your videos.
Set up a consistent content creation space to reduce friction and make it easier to create videos.
A professional Zoom setup can elevate your brand and make a positive impression on clients and partners.
Batch making content saves time and allows for more efficient video creation.
Consider joining Forward Academy for guidance and support in creating engaging mortgage content.
Editing videos can be done independently or by hiring help, depending on your resources and preferences. Break down content creation into five steps: ideation, refining, shooting, editing, and distribution.
Outsource the editing process to save time and focus on other aspects of content creation.
Building relationships is at the core of sales and can be achieved through various methods, including social media.
Adapt and find strategies that work for you, while also enjoying the content creation process.
Invest in quality equipment, such as cameras, microphones, and lighting, to enhance the production value of your content.

Previous Episode

Maximizing Your Mortgage Business with Strategic Social Media: Kurt Moore's Blueprint for Success

Ever wondered how a strategic social media blitz could skyrocket your mortgage business? That's exactly what Kurt Moore from Movement Mortgage did, and in our latest episode, he pulls back the curtain on his journey to success. With a candid recount of how he navigated through the minefield of compliance restrictions to share relatable, immediate content, Kurt serves up a blueprint for creating genuine connections with real estate agents and growing your network.
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As the conversation wraps, we champion the art of crafting local, meaningful content over the siren call of viral fame. It's about nurturing the roots where you're planted, engaging with your community, and building a solid foundation for your business—one post at a time. Thanks to Kurt's insights and our shared experiences, this episode is a trove of strategies for anyone in the real estate and mortgage industries aiming to stand out and thrive in this fast-paced digital world. So, join us, follow the journey on Instagram, and gear up for a content creation revolution that's sure to inspire.

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You can follow Jason on Instagram at https://www.instagram.com/va_loan_boss/
You can follow Phil on Instagram at https://www.instagram.com/phildodds/

The Level Up Your Content Podcast - Revolutionizing Mortgage Content: Trevor York's Guide to Authentic Engagement and Growth

Transcript

Speaker 100:00:00.080

What's up friends ? Welcome to the level up your content podcast , where we help mortgage loan officers make better mortgage content every single day . Super excited to bring another episode here to you guys today with someone that I've looked up to for a long time . He's absolutely killing it in the mortgage content game and I'm super excited to have him on the podcast . He's a l