Storytelling with Heather Hardwick
02/15/22 • 27 min
I have worked with my colleague and friend Heather Hardwick on a variety of communication initiatives over the years — and I’ve always been impressed with how she can see the story that needs to be told before anyone else has even created an outline or written a single line of copy. That’s why I invited her to come on the show to share some of her brilliance with you.
Heather is a brand communications leader who designs programs and solutions that advance business strategy, reinforce brand narrative, enhance customer experience and strengthen culture. She has worked in both corporate and agency environments to achieve the marketing communications goals of industry-leading organizations in education, financial services, healthcare, technology, energy, arts and entertainment, real estate and other sectors.
We talk about everything from connecting with your audience on an emotional level, framing your story, positioning, personal branding, trust, and building strong brand and business relationships through the power of strategic and authentic storytelling.
Get this episode on our website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.
Learn more about Heather here: https://www.linkedin.com/in/heathermhardwick/
Learn more about your host, Michael Piperno, here: https://www.michaelpiperno.com/about-michael-piperno/ and here https://www.wearecomvia.com/about/
I have worked with my colleague and friend Heather Hardwick on a variety of communication initiatives over the years — and I’ve always been impressed with how she can see the story that needs to be told before anyone else has even created an outline or written a single line of copy. That’s why I invited her to come on the show to share some of her brilliance with you.
Heather is a brand communications leader who designs programs and solutions that advance business strategy, reinforce brand narrative, enhance customer experience and strengthen culture. She has worked in both corporate and agency environments to achieve the marketing communications goals of industry-leading organizations in education, financial services, healthcare, technology, energy, arts and entertainment, real estate and other sectors.
We talk about everything from connecting with your audience on an emotional level, framing your story, positioning, personal branding, trust, and building strong brand and business relationships through the power of strategic and authentic storytelling.
Get this episode on our website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.
Learn more about Heather here: https://www.linkedin.com/in/heathermhardwick/
Learn more about your host, Michael Piperno, here: https://www.michaelpiperno.com/about-michael-piperno/ and here https://www.wearecomvia.com/about/
Previous Episode
Improving Communication through Technology with John Reeve
John Reeve is co-founder and senior developer/designer of one of my favorite digital tools — cloud-based time tracking and project management software called Intervals.
I have used John’s software for over a decade and I’ll admit, I’m a bit of a fanboy. It helped me grow a brand communication agency and keep my team on the same page — and John and his co-founder Michael always made me feel important, even though they had much larger clients in their portfolio. I invited John to come on the show to talk about how his software improves communication for teams, and about how technology has played a role in his leadership journey.
We talk about everything from team huddles to morning standups to load balancing on servers (!) — it was a great conversation about how we can use technology to help make communication not only more effective — but happen in the first place.
Get this episode on our website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.
Learn more about John and Intervals at their website: https://www.myintervals.com
And follow him on Twitter here.
Learn more about your host, Michael Piperno, here: https://www.wearecomvia.com/about/ and here: https://www.michaelpiperno.com/about-michael-piperno/
Next Episode
Burnout with Jason Cochran
Today’s conversation is with entrepreneur and psychologist Jason Cochran, co-founder of Dulead and iAspire Education, two companies that are transforming the way organizations engage with and develop their employees.
I invited Jason to the show today because he knows a lot about helping leaders attract, engage, and more importantly, retain top talent. Every time we talk, I learn more about how psychology and technology can be leveraged to help everyone in an organization grow into the best versions of themselves, while positively impacting the company in just about every important way — from employee satisfaction to positive brand sentiment to the organization’s bottom line.
We talk about being able to bring our whole selves to work, mental health, psychological safety, healthy team cultures, and battling the burnout that seems to be getting more and more prevalent as the months and years march on.
Get this episode on our website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.
Learn more about Jason at his websites:
And follow him on LinkedIn here. While you’re there, subscribe to Reimagining Work, a newsletter concerning the role and purpose of work in our lives.
And finally, Jason is also a podcaster — you can hear him by subscribing to The Geeks, Geezers, and Googlization podcast on your favorite platform.
Learn more about your host, Michael Piperno, here: https://www.wearecomvia.com/about/ and here: https://www.michaelpiperno.com/about-michael-piperno/ — and reach out if you’re someone experiencing burnout. I can help.
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