The Leader Mentality - How to Market your New Business for Ultimate Success with top business person & Realtor Agent Aisana Mukan

How to Market your New Business for Ultimate Success with top business person & Realtor Agent Aisana Mukan

09/07/23 • 46 min

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Agent Aisana Mukan joined us on the show to tell how she became a multi-million dollar sales person in Real Estate in Year One! Anyone that has done Real Estate knows what an amazing accomplishment this is and Aisana talks about how she did it (and so much more). This episode is about how to "Make a Splash" in a new business through Marketing - but there were many other powerful messages in this show.
Aisana even shared her passion for helping victims of Domestic Violence...truly inspirational.
Among the highlights:
-Aisana is proud to be a first generation American; she talks about her amazing journey
-She has worked at Procter and Gamble and shares some of her knowledge she learned in that time
-She has two kids - one a smarty and one a cutie :-) - and she is very proud of them!!
-Aisana says, "Don't try to copy others" but to be yourself and you will be authentic and therefore your best self
-She wants people to know they can reach her if they are in a relationship or have been a victim of Domestic Violence and need a person to talk to.
-She lays out her methods to becoming a success in business. In general there are three prime things she covers which we will get to below, but first:
-Aisana talked about how Procter and Gamble has the Charmin Bears. She used that to describe the power of memorable, associative marketing (and consistency)
-In Real Estate - you must invest in yourself. Your Broker can help you with mentorship, but you need to make things happen. Invest in your business.
-She also talked about bottled water - they are all bland, they generally look the same - so how do you succeed when your product does not have much variation with the competition? Hint: Marketing
-Steps to creating a market for yourself - The Who, What, How?
-Listen to the show to understand key points of - What are you good at...who is your audience...how do go about things.
-Aisana says her key virtues are: Courage and Authenticity (and we definitely agree)
We hope you all enjoy this show - so much great Leadership in one episode.
To learn more about Aisana or utilize her services, look her up at: Aisana Mukan, Real Estate Agent | Realty ONE Group Dockside (myrealtyonegroup.com)

Previous Episode

Creating Healthy Teams and Effective Leaders with Life Coach, Mikaela Kate Schaefer

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Life Coach, Mikaela Kate Schaefer, stopped by to meet with us to talk about many powerful personal growth and leadership strategies. She also talked about her central premise for the show, "Know Thyself". In this show, Mikaela shared some of her tips from 10 years of training experience. The concepts ranged from Self Awareness to emotional intelligence and something we sometimes miss - Self Action.
We enjoyed having Mikaela on the show! She also talks about her upcoming Women's Retreat. Read below for more information on that.
Some show highlights:
-She's a "Midwest girl" that grew up on a farm with 4,000 pigs!
-Her early career was in full time ministry. In that early career she developed her passion for helping people through coaching.
-Concept she mentioned: you go to the gym and your body gets sore...you need some time to recover. The mind is the same way sometimes.
-As a natural introvert, she's developed ways to thrive in the spotlight while still presenting herself authentically (not trying to adopt someone else's style to please others)
-3 great writers to check out: Brene' Brown, Patrick Lencioni and Simon Sinek
-Emotional intelligence is a key to great leadership. Studies have shown that managers of similar ranks and roles to others that demonstrate higher emotional intelligence have teams with more engagement and improvement
-In communication, generally, Men tends to respond to numbers and results whereas Women tend to respond to feelings and finding action points. However, this is not true of every man and woman, so it's important to know how to communicate best with each individual
-The importance of feedback in personal growth is underrated. Ask others (that you trust) for feedback and be aware.
-Rob and Mikaela discussed the value of Enneagram. We found out Mikaela is a type 9 (peacemaker) and Rob is a 3 and 1 (performer, perfectionist)
-She talked about the concept of Know Thyself (to maximize your effectiveness). Here are some parts to making that happen: Start with being Accountable. Then you are ready to take the steps to improvement. 1st - Understand Self Deception and Blindspots, 2 - Go on a Self Discovery Journey (and accept the results), 3 - Self Awareness (Understand what you're doing and why), 4 - Self Action (apply the changes to handle yourself optimally).
-Mikaela is having her 2nd Annual Women's Leadership Retreat in Pawleys Island on October 18th and 19th.
For more about that event or information on Mikaela's services, go to: Mikaela Schaefer (mikaelakate.com).

Next Episode

Ryan Vargas Talks with Us About the life of a NASCAR Driver & His Passion for Racing

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Ryan Vargas of NASCAR talks with us about everything from driving Xfinity versus Trucks to tips for young drivers to marketing. We always enjoy talking with Ryan and in this episode he talks so many leadership points including surrounding yourself with quality people and being resilient.
Ryan is not just a driver - he's a true fan of NASCAR. We spend a lot of time talking about the life of a NASCAR driver. He even goes into the comparison of etiquette between Truck series drivers and other series. If you're a racing fan you definitely don't want to miss this.
Among the show highlights:
-Ryan loves coming to Myrtle Beach
-He said the Darlington Raceway fits his driving style very well
-We talk about the difference of driving Truck series versus Xfinity
-Ryan says his parents are his biggest supporters and he still gets advice
-His new team is very prepared; he talks about his Crew Chief, Bones, of whom has worked for legendary Racing Teams such as Penske and Ganassi.
-He shared his feelings about the lack of driving etiquette in the Trucking Series - listen in to hear his thoughts on the Craftsman races.
-Ryan is a fan of Corey Heim's driving style
-He's a true fan of NASCAR; not just a driver
-We talked about creative marketing ideas and his famous Napoleon Dynamite dance
-In Ryan's words, the driver is about 40% of the key to success and the car is 60% of the key; we talked about Chase Elliott's car being driven by others earlier this year and the drop off that initially ensued
-Tips to a young driver - Your bad days are going to outnumber your good days. But the good days make it all worth it.
Thanks to Ryan for the honest and interesting comments on the show.
If you'd like to learn more about Ryan Vargas and/or potentially generating more recognition for your company with NASCAR check him out at one of these locations:
Ryan Vargas (@rtrv23) • Instagram photos and videos
Ryan Vargas (@ryanvargas_23) Official | TikTok
Facebook
Or email him at [email protected]